Motives of Hong Kong basketball lovers interested in NBA
I am a student researching to investigate the reasons for Hong Kong basketball spectators developing interest in the NBA. As a participant, the data you provide will be used only for research purposes will, therefore, remain confidential.
(Please answer the following questions by ticking the appropriate answers only)
Part A: Personal Information
- Gender: Male Female
- Age : 18-20 20-22 23-25
- Level of Education: Secondary University
- Occupation: student working
- How do you prefer to watch you basketball matches: At home live
- How frequently do you watch basketball games: Very often, often rarely
Part B: Reasons for loving basketball
Please give some of the reasons behind your love for basketball. Don't use plagiarised sources.Get your custom essay just from $11/page
| Agree | Agree | disagree | Not sure | |
| 7. It is a great sport | ||||
| 8. My friends love basketball | ||||
| 9. I find other activities less interesting | ||||
| 10. Basketball is my hobby |
Please state whether you would prefer Hong Kong basketball over the NBA or if you would prefer the NBA over Hong Kong basketball. (Tick one to show your preference)
- Hong Kong Basketball
- NBA
- Briefly explain the reason for your preference below
Part C: what could lead to the difference in the two setups that made you choose one over the other
| I agree | I disagree | |
| 14.Highly skilled players | ||
| 15. Highly motivated supporters and spectators | ||
| 16.Better resources | ||
| 17.A more integrated fixture that ensures more active gaming |
- What factors contribute to the difference in the quality of games played between Hong Kong and the NBA?
On the other hand, what would influence your decision against either NBA or Hong Kong games?
| I agree | I disagree | |
| 19.Inferior game quality | ||
| 20.Lack of active participation by supporters | ||
| 21. Personal preferences | ||
| 22.exterior influences | ||
| 23.Insufficient resources allocated for the improvement of the game |
Part D: Knowledge about the Hong Kong basketball lovers interested in NBA
- Do you agree that some of the Hong Kong basketball spectators have gained interest in the NBA? Yes No
- For how long have you noticed the development of interest in the NBA?
For one month 3-6 months now almost 12 months
- As a basketball fan, have you also gained interest in the NBA?
Yes No
- What motive did you have for the interest in the NBA?
- Would you recommend Hong Kong basketball supporters switch to NBA?
Yes No
- What would be the reason for your answer above?
- How would you predict the change in the number of Hong Kong basketball lovers gaining interest in NBA games? (Choose only one)
- Increase
- Decrease
C Not sure
- Would you as well predict the likelihood of a variation in case there would be an increase or decrease in these numbers?
Yes No
- Which of the following would be some of the motives behind the change from Hong Kong lovers to the NBA?
| Agree | Disagree | |
| 31.The desire to support NBA teams | ||
| 32.The desire to watch the higher number of games in NBA as compared to Hong Kong fewer games | ||
| 33.The desire to have an experience in international games | ||
| 34.They need to feel that one has upgraded to a better competition | ||
| 35. Some people never find Hong Kong basketball that interesting | ||
| 36. NBA is more popular than Hong Kong basketball | ||
| 37. A more lucrative competition would undoubtedly attract a more significant number of spectators |
- Is it correct to say that the emphasis put on the NBA by Hong Kong basketball’s association is the main reason for increased attention towards the NBA?
Yes No
- Are there actions that could save the current situation facing Hong Kong basketball?
Yes No
- What are some of the actions that you would put in place to earn back the interest lost by the spectators?