Netflix Current Performance

Netflix Current Performance

             Despite Netflix operations slid down by a massive percentage due to the high content acquisition cost experienced in the market in the past few years, the aggressive market move towards video streaming made it through to the edge of the world economy. Since the online streaming launching, Netflix stands out to be the best choice preferred by many across generations.

Provision increased revenues stand out to be one of the missions set by the Netflix company by increasing both international and domestic subscribers. Netflix also targets customer’s engagement by allowing them to make their ratings concerning the content, quality, and prices. Participation is to help the creators of the material to find a global audience (Raymond, 2017).

However, Netflix has the objective of expanding the entertainment market services for online streaming at a cheaper cost to its customers internationally. Netflix provides job opportunities that lead to an excellent economic structure. The provision of convenient access to media amusement through the variety of channels is also one of the objectives to be achieved. Besides, Netflix needed to make technological infrastructure investments more so to the international markets to curb competition.

On the other hand, Netflix had employed some strategies to maintain its standards. Some of these strategies included making deals with other companies such as Disney to capture a considerable percentage of the children population and also creating suitable collaborations with the manufacturers of TV to merge Netflix directly into the latest manufactured televisions. The creation of applications such as Wii, iPad, PS3, Android, and Windows phones to level up with the global technological growth experienced was also one of the strategies used by the company.

For the maintenance of the top position in the media entertainment service provision, Netflix management needed to recuperate the rates of the costs of the content; hence, companies were only allowed to rent one disk on more than one occasion. There is a need for the subscriber’s growth, both locally and internationally. Additionally, set the policy to maintain a cash position to curb the increasing content cost and also making investments in technological streaming to create a conducive platform for a smooth shift from the DVD delivery era to internet streaming.

Reference

Raymond, L. (2017). Netflix Case Study Louisiana State University Shreveport MKT 701 Dr. James February 5, 2017.