Nike Base on Marketing Vision

Nike Base on Marketing Vision

            Nike Company is based on the characteristics of innovations and discovery in the providence of athletes’ products. Nike traces its origin in Japan, later to California, developed production worldwide. With its dominance felt in the U.S in branding the athletes. Currently, Nike is widespread all over the world.it the adoption of development in technology meets strategic marketing; for instance, impacting the football and basketball games through the obtaining of Umbro.  Advertising strategies that are adopted by the company are the use of professional athletes to increase their publicity. Targeting of the teenage market to curb the stiff competition that is presented by other brands such as Reebok and Adidas

Nike meeting the competitive pressure that is posed by the competitors who produce the almost similar product is differentiated by the immense marketing strategies and the continued advertisement on its products to ensure that duplication is not possible. Availability of workers’ rights and employment laws hinders Nike’s internal performance.sorrounding legal issues are other significant issues that Nike is found dealing with its operations. An increase in the prices of materials and interest rates has seen the production cost of the company’s operations hiking, thus affecting the pricing of the products. The threat of changes in the currency rates and the interest rates that lead to the variance of the prices of the products from time to time

Presence competing companies such as Adidas and reebok that produces products that are directly substituted to the Nikes product, this threatening the marketing skills that Nike Company adopts to ensure that it maintains its relevance in the market. The target of a single group for its products is seen as a limitation for the company in the realization of the market requirements of the consumers these limiting the sales volume. Variance in the prices of the production cost which is attributed to by the increased pricing of the raw materials and the hike in the labor cost due to the changes in the currency rates and interest rates these results to the hiking of prices of the products thus attracting fewer customers and making the company realize average profits or even losses.

Derivation of marketing tools that are covering all the customers, therefore, avoiding the concentration on a specific group. This will enable the firm to meet the market demands and coverage, thus promoting the sales volume. Embark on buying and storing the raw materials when they are in surplus and storing them for use during the time of shortages, and this measurement will help the firm realize the problem of lack of inputs. Sensitivity in pricing when there is a crisis on the currency rates to ensure that it prices the customers reasonably to avoid overpricing that diverts customers to other brands

The company is expected to put much weight of its operation on the marketing department to ensure that the evaluation of the need of the market are raised by the marketing team and the specifications that they have seen necessary to be included in the branding of the products to ensure they stand the stiff competition in the market and meeting the relevance of the market needs

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