Organization Research Apple, Inc.
An American multinational company, Apple Inc., in the technology field has been in existence since 1976, providing quality products and services that have enhanced its performance. Its revenues and size have totalled to $265 billion in the 2018 fiscal year in which the company was ranked as the largest technology-based enterprise globally based on revenues. In phone manufacturing, Apple is ranked third behind Samsung and Huawei. Therefore, it is crucial to analyze Apple Inc. to comprehend its organizational structures and operations in depth.
Mission and Vision Statement
The mission statement of Apple Inc. is to enhance user experience to the customers, through innovation on software, hardware and services in the market. The mission statement is tied to the company’s vision that is based on the belief that the company is on earth to develop products great and of value based on the needs of its customers. The values of Apple are defined by quality, standards, principles and customs considered desirable to the organization and enhance quality delivery. The above provides the basis on which the company operates.
Corporate/Business Strategy
The business strategy of Apple is attributed to vertical integration through which the enterprise seeks to enhance its expertise in areas such as hardware, software and services. The above strategy has enabled Apple to become better equipped for the market and enhancing its competitive advantage. The objective of the company is to expand sales to capture new customers, not using its products. The strategy through which the company has approached this is through the expansion of its distribution network. Using internet providers, flagship stores and third party retail stores have enabled Apple to make strides to achieving this objective.
Model of Adaptive Orientation
Deciding the model is based on two main areas of interest that include the environment and the adaptive orientation. Four models, including satisfying management, renewing transformational management, sluggish thermostat management and reactive management. Apple relies on the renewing transformational management adaptive approach in which the company faces high orientation to adaption and a hyper turbulent environment considering rapid changes in technology. The environment in which Apple operates is highly change-oriented with changing customer needs and competition a motivating factor. Applying a SWOT analysis will lead to the identification of the internal and external attributes of the market in which Apple operates.
Analysis
SWOT Analysis
Apple has faced significant challenges in approaching its strategic objectives. The SWOT analysis presented below details the above challenges to guide the development of solutions.