PACIFIC CATARACT AND LASER INSTITUTE

PACIFIC CATARACT AND LASER INSTITUTE

Introduction

The Pacific Cataract and Laser Institute is one of the largest operators in the healthcare environment. Dealing with a rising number of individuals patients experiencing different eye issues, the clinic has continued to offer various surgical operations and services to these patients. However, in some situations, the organization experienced various problems that emanated from the organization’s environment. The case study analysis and illustrates the different concepts and issues that cloud the organization. However, a more insightful way to fully understand the organization is through looking at the various external environment factors and within the issue map of the company. Additionally, the validation will give a clear justification of the issues identified and the way forward for the organization.

Pacific Cataract and Laser institute external analysis

The analysis focuses on different factors within the clinic’s external environment, and that affects its competitive aspect in the healthcare environment. These factors are contributed by the independent variable and which affects the organization’s operations (Khan & Khalique, 2014). Understanding and managing the external factors of the company ensures the smooth flow of service and its competitiveness in the industry.

Legal

From the case study, there is enough evidence that there is a need to understand and leverage the proper grasp of the clinic with a higher obligation to attract external customers. The clinic needs to align itself with the legal requirements of the United States and other countries that the company is situated.

Competition

PCLI’s competitive aspect built on the need to compete internationally with other rising clinics. With the surgeries advancing every dawn, new ways continue to emerge, and these have been used by clinics from other regions to compete with the clinic.  Additionally, these clinics use a slightly different pricing mechanism that facilitates their services, which has continued to affect the clinic’s operations in their current location. Customers continue to choose these cheaper clinics over them despite the excellent services they offer.

Economic factors

Within the current headquarters of the clinic, the country experiences a rather poor financial state as there is a continued increase in inflation and which has adversely affected the clinic’s operations.  Comparing the economic conditions in competing nations like Canada, there is limited inflation and which has led to improved pricing of surgery services by Canadian based clinics. The economy does not favor PCLI and thus contributes mostly to its continued struggling in service provision.

Political factor

The political influence of PCLI based on government legislation and this affects the customers majorly. The government actions that affect the clinic involve different regulations that do not legalize some of the various factors used in surgery technology.

Technological

The technological world between the clinics that offer eye surgery has had a rather significant shift. The Canadian based clinics have access to better technology as compared to the America based clinic. However, the technological gaps create a rather significant issue to the competitive aspect of the clinics in the healthcare system. For PCLI, there is a need to ensure a better understanding and move towards the newly discovered technologies in the different operations.  It will enhance its competitive ability in the industry and increase the chances of customer retention.

Social demographic legislative

The united states government provides a better ground for organizations to operate. Having better parliamentary governance helps the different individuals access the various resources required. These resources vital for operation and registration of organizations help in improving the service delivery of the firm. Within Washington, there is continued improvement in the legislative aspect of the government as it strives to provide a better operating ground for the companies. Providing better international relationships, it allows customers to move and access services from the clinic.

Validation

Within the clinic’s environment, it’s clear that there are better ways the clinic would put into consideration in attracting different customers. Additionally, to overcome the Canadian challenge, the clinic has to put up a strategy that would focus on delivering similar services their counterparts are providing. Furthermore, the clinic has to deal with the aspect of pricing and the service offered to patients. If at all, they need to capture a more extensive customer base, they have to continually engage the different alternatives and push forward different strategies to maintain their competitiveness in the eyes of their customers. The external environment needs focusing on and improving where necessary to facilitate a better transition and a stronger background for the clinic in Washington.

Strategic assumptions of PCLI

The clinic is facing different challenges in terms of market maintenance and the attraction of new customers. With high competition from Canadian based clinics offering advanced eye surgeries, the clinic’s strategic plan is profoundly affected. Dr. Everett mentions that there is a brighter future for the clinic as, through its continued advertising, there are visible results in customer attraction. Even though they offer higher-priced surgeries as compared to the Canadian clinics, its possible to attract more considerable customer traffic through continued observation of their core values.

Service to its customers is a great tool the clinic continues to use. Despite the advertising strategy the clinic chooses, there was the need to build on a clear strategic focus that would have a rather significant impact on the Canadian challenge and propel its success in healthcare. Working on a strategy that would ensure the continued competitiveness in the market for the clinic would be the most crucial thing at the moment. Dr. Everett believes that the clinic is not doing enough, and the different advertising needs to be stopped and focus made on other significant strategies for PCLI.