paradigm shift from traditional marketing to digital marketing

paradigm shift from traditional marketing to digital marketing

In the last decade, the world experienced a paradigm shift from traditional marketing to digital marketing, considering the evolution in information technology. For the businesses practicing typical marketing, it was never easy for them to connect with the customers and build a national and international brand within a short period. Digital Marketing is the fastest and more effective way to connect with potential customers, promote the products & services and grow sales and business.

My father is a businessman and owns a restaurant which has been running successfully for over 50 years. Since my childhood, listening to the stories of the challenges that he faced and overcame to sustain and grow the business has always excited and motivated me to build my career in the business spectrum. My fascination with the business arena led me to read the biographies of successful entrepreneurs. Among them, I have been majorly influenced by Mr. Elon Musk, the founder of Tesla. One of his famous quotes, “I think it is possible for ordinary people to choose to be extraordinary,” resonates in my mind. Not only his confidence, perseverance, and his passion for technology but also the brilliant marketing moves that foster hope in the consumer for a better lifestyle impressed me to the core..

After high school, my enthrallment with business field encouraged me to pursue my bachelor’s in Business Administration that augmented my knowledge in business management, business economics, organizational behaviour, business law, management accounting and computer application building the concrete base for specialization in management. Business studies helped me get a better and an in-depth understanding of the subject, and I could relate to it with the actual environment. After my bachelor’s, I applied for and completed my Master’s in Business Administration in 2011 that gave me a solid foundation in business management, incorporating a few general concepts on marketing. Additionally, both the degrees developed my management skill, analysis, thought process and business problem-solving skills.

During my studies, I developed an interest in the field of marketing. As a result, I joined an IT start-up and worked for a year in marketing and admin. After pursuing my passion for working in the world of marketing, I had the opportunity to work as a Business Development Executive in a new-age product development software company. While working, I got enlightened that in today’s digital age, where an escalating number of customers are becoming tech-savvy, digital marketing strategies integrated into marketing activity help the companies to reach customers locally as well as globally, thus promoting business, increasing sales and making more money. Digital marketing is a cost-effective approach for businesses to gain exposure online and hence, is very crucial to new age organisations.

Additionally, I introduced integrated multichannel marketing in our business. However, we have a strong customer base through word of mouth and loyal customers for over a decade, but to reach more customer base and grow the business, we created a simple facebook and Instagram page. The high-quality reviews on google and other sites helped us increase the customer footfall. The positive response, increased customer retention and visits of potential customers on the social media pages boosted my confidence and helped me solidify my decision to pursue my master’s in Digital Marketing. While analyzing and researching future prospects, I realized that Digital Marketing is a huge forum with a brighter scope in the coming years. I want to stay relevant and wish to get a better understanding of the various concepts and polish the essential skills required to help the business expand, thrive and remain viable in the future. To achieve my objective, it is imperative that I brush on my skills on the recent advancements in the technology, especially around marketing.

The UK digital marketers’ thinking through a relationship-oriented lens and merging creativity with analytics are reaching the right customers, inspiring and engaging them to build a loyal customer base. The country is a forerunner in the field, with increasing businesses adopting digital marketing techniques and strategies as a crucial part of business marketing. Studying in the UK will provide me an exceptional opportunity to gain high-quality education in one of the world-class universities together with exposure to the UK business world. Further, the cosmopolitan cross-cultural environment and diverse student body will help me change my perspective, develop my personality and interpersonal skills while gaining international exposure.

The professionally-accredited MSc Digital Marketing program offered at your world-ranking university provides specialist digital marketing knowledge with a comprehensive take on the subject. It focuses primarily on the application of theory to the practice and administers a unique perspective on digital marketing in the context of the international environment of the 21st century. I will gain an insight into how the discipline integrates with overall marketing structure covering various digital touchpoints in order to raise the consumer awareness, build stronger relationships, thus increasing the company’s revenue. My particular interest lies in the modules, Consumer Psychology, Digital & Social Media Strategy and Digital Marketing Analytics. The course will expand my knowledge in consumers’ behaviour and the influence of marketing techniques on their behaviour as well as enhance my qualitative and quantitative data analysis skills and expertise in critical reasoning & market research design, and allows me to identify the ways to use digital information to make strategic marketing decisions.

Your prestigious university located in one of the UK’s most vibrant cities is globally-acclaimed for teaching & research excellence. The most alluring factor in joining the university is the opportunity to integrate theory and practice through an internship that will help me explore my learning in an industry-based setting. Further, the university offers the routes of specialization in a range of spectra like content and advertising. I would like to learn the technical & methodical ways to optimize web content. The internationally-famous academics imparting learning using a variety of teaching methods, including practice-based activities, the use of real-life case studies, and attending seminars by the industry professionals will definitely help enhance my understanding of the subject, explore modern themes of marketing and apply practitioner-based thinking to the diverse organizations.

After graduating, my immediate career plan is to secure the reputed position of a Digital Marketing consultant in a multinational company like SAP, Citibank, Accenture, Wipro, ITC Foods etc. My long term strategy is to apply my knowledge to support Small & Medium Enterprises to use social media as a part of their core strategy considering many SMEs within retail or food business sectors not giving value to social media campaigning keeping them behind of their competitors. In the coming 10 years, I hope to be a thought leader in the world of Digital Marketing, formulating social media strategies to future businesses as well as I am quite passionate to share my knowledge to a bigger audience. I am positive that the strong foundation provided by your well-reputed course will enable me to implement effective campaigns using a range of digital marketing tools and techniques and the resources available in your university along with the opportunity of the practical training would be ideal for taking my career to the next level.