Pizza Hutt Marketing Objectives

Pizza Hutt Marketing Objectives

Introduction

Our Pizza Hut is an organization that was started in the year 1999, being founded with the name of the founder. The market for the pizza was declining hence;, an effort to change the declining margin in the market was promoted by another new product of stuffed crust pizza that had a ring of a mozzarella folded into the outer edge of the crust (Waller, 2000). This made an excellent in the market supply; that made it announce its market plan that created independent publicity trade that called for global pizza hut trade.

Vision

 To take logistical steps that dramatically sharpen enterprise connectivity to people while improving the well-being of our customers and communities in the world.

Mission Statement

Taking the pride of marketing pizza globally to provide well-mannered services every time and everywhere while posing team membership prospects to endorse growth, innovation, and rewarding of a career in a safe environment.

Organization’s Purpose and Value

The company used massive advertisement campaigns that included television and business insights as an indicator to raise the market share of the pizza hut with increased sales as well as operating incomes. Besides, it has kept improving in the modification of pizza by including a wholly new pizza with more topping than the previous one and thicker sauce (Farrell, 2000). However, profit gain is not equalizing the drainage of capital investment applied in establishments of organization hence, organization’s return on assets has more considerable significance than the beginning due to superintends of single senior manager who is vital in the back office operations to control payrolls, data processing, accounts payable and other organizational incomes and expenses.

5C’s Situational Analysis

The organization spends a lot in research and development activities to pursue a leadership position in production and supply pizza. It has investments in IT networks to promote innovation and research, marketing distribution, and promotion strategies. However, the organization strategies have been affected by the 5C’s factors whereby the company requires massive capital to invest in the research and development and to support the influential culture of product innovation (Malhotra et al., 2006). Again, on the customers, the company is anticipating having a steady market growth in the future, which cannot dictate the frequency and quantity of purchases. The bargaining power of both buyers and suppliers has influenced the competitor’s strategies to beat us in the market with a competitive rival that threatens substitutes of pizza hut. Our key strategic priorities hiders us to merge with collaborators since they have a different perspective and direction on their policies, procedures, and overall strategic plan.

Organization’s Strategy

Our stronghold in the pizza market is helping us to be competitively ahead of our competitors; hence, the management has a perspective way of analyzing different aspects of planning, organizing, and management of resources to provide a new approach and solutions that can address the growing market competition. Therefore, due to subordinate turnarounds in the marketing needs, it was necessary to balance the segments of targeted markets hence, targeting both high end and low-end market fragments (Hunter & O’Shannassy, 2007). The targeted parts are required to have a well-founded market growth rate in the future, with the crucial customers being families with children who provide expansive and numerous scope of opportunities.

Marketing Performance

Advertisement formed a crucial area as far as marketing of the pizza is concerned, which was achieved through examination of the sample service of ads that have been recognized for their success. This advertisement addressed the rational emotion of appeal and execution of physical representation of pizza hut by the customers articulating a utilitarian service to the community, which improved the sales and effectiveness of general performance (Standing, & Vasudavan, 1999). Besides, it has used a positioning strategy that creates an everlasting image to the customers that have led to triumphant success on our recipes, promotion through advertisements, and affordability of our pizza. Suggestions on improvements went to the development of present culture since current positioning and selling propositions cannot be clearly defined, which leads to competitor’s attack in this area.

SWOT Analysis of Pizza Hut Distribution

SWOT analysis is a strategic planning tool for its matrix identifies the Strength, Weaknesses, Opportunities, and Threats pizza hut is facing on the current environment (Helms, & Nixon, 2010).

1. Strength

• Improved returns on capital expenditure
• Unfailing suppliers
• Sturdy distribution networks
• Sustained record on product innovation

1. Weaknesses

• Limited success outside the core business
• Inadequate financial planning
• There is a high abrasion rate of the workforce
• Failure to handle current problems caused by technological advancement

1. Opportunities

• Government intervention in procuring pizza huts
• Adjacent product investment due to stable cash flow
• Victorious aptitude in pizza substitutes
• Differentiated pricing strategy due to technological advancement

1. Threats

• The increased cost of raw materials
• Lack of regular supply of innovative products
• Intense competition
• Counterfeits of low quality products that pose low income to the market.

Scope of Marketing Opportunities

The new opportunities shall create an equal chance for all the players in the industry, especially in our unique expertise resulting in a market share for new products. Consumer behavior has provided an excellent prospect for the organization to shape sources of revenue expanded in the different categories due to the availability of global market share.

Impacts of Marketing Opportunities

The equal chance created for all industries will increase fair competition in the market, which will improve the quality of the products to the customers. The consumer behavior aspect will generate new capital that shall help the organization improve on innovation and the creation of new products that are value-oriented.

Risk Management Strategy

In conclusion, strategic analysis of the pizza hut will help business research and analyses its marketing objectives that can help for the achievement of organizational goals. The realization of organizational goals and mission depends on the strategic analysis of the organization since this analysis exposes the significant opportunities that the business should take advantage of, caution on serious threats that can affect the business operations, as well as the loopholes that can drawback activity if not taken into consideration.

The marketing performance indicates the effectiveness of the existing marketing strategies, which show areas to be improved on and marketing opportunities that the business can rely on based on cost analysis of the opening, benefits, and the risk of the chance. From there, the market derives marketing objectives as guidelines to achieve the highlighted opportunities hence considering the risk management strategy to cater to the risks associated with the possibilities. Generally, the overview of marketing objectives is to provide logistical channels that can be adopted by a business to improve on declining marketing and general operations of the company. Companies can use this strategy to realize existing competitors and the real opportunities that can enhance the process of the business.

Assignment 2

Question 1

Budgeting and Pricing analysis are techniques used in financial analysis for strategic management. The creation of budget variances analysis provides useful information used to make a change to areas of deficits and areas of surplus in management strategies. On the other hand, strategic management tries to determine the elasticity of demand at different prices that helps managers to determine how policies will affect gross profits.

Question 2

Australian national law provides for fair-trading and consumer protection with Privacy Legislation under the Federal Privacy Act, Anti-Spam Legislation, and Advertisement Standards Regulations under Advertisement Standards Bureau to guide code of practice and nationals standards in marketing.

Question 3

Strategic, Tactical, and Operational documents are the organization’s vital documents that can be used in the analysis of policies and procedures. A standard set of requirements like email may be encrypted, although the standards may not specify encryption of the document or the level of control.

Question4 a

Strategic direction plays a significant role in business operation with its impact on the marketing activities in the business. This is because the strategic direction gives specific focus to all departments and employees within the organization, hence the company executives and leaders who help in deciding the best set of goals to be achieved in specified strategies. It also allows employees to understand how al, tasks are distributed and tired into the larger purpose of the organization.

Question 4 b

A consultation should be documented with clear factually without subjective comments reflecting an appreciation of differed findings hence avoiding denigration of the analysis. Also, consultation confirmation is the ideal agreement of attending the organization’s management meeting that involves formal and informal communication between the organization and stake holstakeholders

on 5

Marketing principles are marketing ideas agreed upon by accompanying an effective marketing strategy, which is categorized using the 4P marketing strategy (Place, Product, Price, and Promotion). In other cases, the marketing concept can be approved by an organization if it knows about the consumer’s backgrounds to create value other than innovative inventions.

 Question 6

References

Farrell, M. A. (2000). Developing a market‐oriented learning organization. Australian Journal of Management, 25(2), 201-222.

Helms, M. M., & Nixon, J. (2010). Exploring SWOT analysis–where are we now?. Journal of strategy and management.

Hunter, P., & O’Shannassy, T. (2007). Contemporary strategic management practice in Australia:” Back to the future” in the 2000s. Singapore Management Review, 29(2), 21-37.

Malhotra, N., Hall, J., Shaw, M., & Oppenheim, P. (2006). Marketing research: An applied orientation. Pearson Education Australia.

Standing, C., & Vasudavan, T. (1999). Internet marketing strategies used by travel agencies in Australia. Journal of Vacation Marketing, 6(1), 21-32.

Waller, D. S. (2000). “Get Stuffed” Attitudes Towards Pizza Hut’s Outdoor Advertising Campaign. Journal of Food Products Marketing, 5(4), 45-54.