planning sheet on advertising using three types, which include online, radio, and TV
Question: planning sheet on advertising using three types, which include online, radio, and TV. |
Online, radio and television are the most accessible hence making them the best for advertisement. |
Supporting Point #1 Detail A.(Online) Online advertising is the fastest, flexible, and and very trackable way of advertising. Using online advertisement, an individual can take advantage of various opportunities that come with digital medial, for example, instant access, freely updating and editing of ads, and results tracking. Detail B.(Radio) Radio is the most affordable medium. The advertising cost is cheaper as compared to other forms of advertisement. Detail C.(Television) People spend more time on television. Viewers still use the television screen for their viewing and spend more time doing so than all the other platforms combined. |
Supporting Point #2 Detail A.(Online) Online increases brand awareness, credibility, and trust. Running online ads gets your brand name in front of your online prospects wherever they are on the web and keeps one’s business in front of potential buyers. Detail B.(Radio) Radio is an active medium in an active society. Radio is mostly used in passive forms like advertising, where one can get a given product. Detail C.(Television) Television gathers a captive audience.
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Supporting Point #3 Detail A.(Online) Online reaches the hard-to-reach millennials, and this are people who are mostly engaged in online activities like browsing. Detail B.(Radio) Radio requires less effort because it requires mostly creativity since it is entirely audio-based. Detail C.(Television) Televisions are accessible; hence, people can watch television from anywhere.
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Conclusion Running online ads gets your brand name in front of your online prospects wherever they are on the web. Just like branding through radio or TV, your online ads will keep your business in front of potential buyers. Once your prospects become familiar with who you are, they begin to recognize your brand and will be more likely to come to you when they have a need, and you can fill for them. |