Proozy Analysis

Proozy Analysis

Introduction and Current Situation

Proozy is a retail company specializing in the online sale of brand-new quality apparel, footwear, and other related accessories for men and women. The primary purpose of why the comes was established is to ensure climates changes does not interrupt someone’s fitness, outdoor, and exploration. Its mission is to have a strong root in the market, and the ability to adapt, which is essential to keep the company at the top of our game in bring the finest product and the lowest prices to consumers so as push boundaries unfamiliar to you. The mission has enabled the business to grow in St. Paul, Minnesota, where the season is as distinct as the landscape to influence even other cities.

Proozy strive to live up to its core values of excellence, passion, and integrity. Despite the strong foundation of the company, it has not been able to penetrate the market well and gain its market share. The company has faced many criticisms of its legal and many complaints filed by the customer at a better business bureau due to poor service delivery to consumers. This paper will address the Proozy business model and changes in the customer relationship strategy to increase customer loyalty.

Proozy Business Model

Proozy is an online marketplace where the consumer can discover and shop their favorites shoes and apparel for men and women. The company allow customer so source for their favorites cloth on the website and make an order for it to deliver at their doorstep. With the increased use of technology and internet usage, the company has gained tremendous growth over the past years become one of the best private companies in the United States. Most customers are at working-class with tight schedules lacking time to a physical shop for their fitting clothes hence prefer online shopping that will grant them quality products delivered at their doorstep.

Proozy company being only five-year-old in the market, it has utilized the various business model to survive and gain its share of the industry. One of the models is through sell discounts that allow the customer to gain a considerable discount for their favorite brands (Proozy, 2017). The model has led to increasing customers as they enjoy quality products under low prices due to various discount programs offered. Another way that has attracted most of the consumers is free delivery for any goods worth more than fifty dollars (Proozy, 2017). It reduces the cost customer would incur in shipping his product hence become more affordable to shop at Proozy. Another significant way of influencing consumers is welcoming gifts and points for new members who sign on their websites.

Proozy runs a business model of spending one dollar to earn a point for every purchase made that customers can redeem later to acquires various gifts. The points are redeemable only for a discount of the favorite brand of the customers. Currently, five hundred points earned are equivalents to ten dollars gift cards, which is the minimum amount of point that can be converted to gifts (Proozy, 2017). The reward system of trying to appreciate their customer and attract more customers has not to gain effective results since the company still lies behind to achieving its goals and objective.

Change Customer Relationship Strategy

Proozy is facing a difficult time in the market as it tries to establish its market share, gain its customer and customer retention. This is due to high competition with a well-established company that has great customer loyalty, such as Amazon, eBay, and Nordstrom. One cannot ignore the fact that most of the consumer who likes shopping online is more loyal to Amazon due to their quality services to the consumer that help them retain most of the customer and earn great reputation from the public. For Proozy coming in the market must proves its worth to withstand industry challenges and high competition.

For the past five years, Proozy has been in business; it has received twenty-seven thousand customer reviews, which is less compared to the competitor (Proozy, 2017). The company struggles to retain its customers due to poor discount rules of an engaging customer in their business. Despite the company considered to offer better qualities with low prices product, it does not get the full attention of customers due to quality of service customer receives. Most of the customer complains when come to discount methods, need help to trace their delivery services, require customer cares services when in need of return on the wrong product delivered to them, failures to deliver in times or fail to get your order delivered.

Enhancing customer relationship

Proozy needs to focus on its delivery strategy to remove the negative review of customer services upon delivery. The company needs to implement a direct approach that deals with the customer directly without involving middlemen or affiliate company for delivery to ensure the customer get their shipment faster and current order place. It ensures the customer deals directly with the company customer care service only to track their shipment and able to fill a direct complaint to the company upon arising of any misunderstanding. It helps the company to respond promptly to handle the issues and, at the same time, build a customer reputation.

Another is to increase social media engagement with the customer to build customer relationships. One way to build an e-commerce business is to continue to engage the customer in social media platforms such as Facebook, Instagram, and website to collect their views and complaints that can be turned to business ideas. Proozy has some very active social media platforms like Facebook, but they rarely engage the customer on the matter concerning company product and growth. This might be a good start to establish a lasting solution to their poor customer relations as they gather information on how to differentiate their product, improve their services, and increase customer satisfaction. It provides an opportunity to grow its market share by influencing customers to take their look at their website on social media.

Conclusion

Proozy companies plan to increase their customer relationship need to focus on three major issues. First are the discount rule and programs that set most of the customers away due to a lack of continuous improvement that increases customer discounts on their favorite products. Second is their delivery system that should ensure a direct means of engaging with customers where can respond directly to the company. Lastly is increasing in social media engagement of customers, which is a source of viable ideas to improve customer satisfaction.