Research of the effectiveness of OLD SPICE Marketing Campaign
Research Paper Take a variable of interest which is within the topics introduced in class and develop a research paper which should include the following elements. • Chosen topic: Case study of the EFFECTIVE MARKETING CAMPAIGN OLD SPICE The “Smell Like a Man, Man” Campaign (1) introduction of the research topic: state its significance, (2) review of relevant literature: discuss how the variable has been defined or measured in the extant literature, (3) analysis of any possible gaps and/or contradictory hypotheses and researching findings, (4) an overview of your own paradigm or hypothesis, (5) explanation of your methodological approach, (6) report of results from your research (7) discussion of your results and directions for future research. [unique_solution]Students are required to use the marking scheme as a guide to prepare for their assignment. This paper should be at least 2,500 words in length (all inclusive) and be written in the style of the latest version of the Style Manual of the American Psychological Association. Important points to concentrate on: • Why the campaign is effective, in your opinion? • Analyze the advertising value • 3 visual examples • Is it multicultural? • What tools/hashtags are used? • How much money were spent on the creation of the campaign? • Audience exposure • Clicks and statistics • How did it increase the sales? In numbers