reviewing previous literature about consumers with buying intentions
From this chapter, by reviewing previous literature about consumers with buying intentions, several essential factors have been revealed. These factors include product price, website design, and consumer culture. The research reviewed related to these factors as well. In the analysis, the actual information and the quality associated with the post-purchase quality are often statically significant in the situation of the client’s level of satisfaction. However, the brand image and quality of the product, goodwill of the country of the product origin, also influence the purchase intentions of the online electronic product (Ansari et al., 2011). Besides, online data extraction about the product, service, along the historical data of the individual clients is a crucial ingredient to considers on an online store, or the decision of there-purchases decision. Koufaris 20012, was able to establish the fact that bothe e enjoyment of shopping experience and the perceived usefulness are e most impactive element of there-purchase of a online product. Most of the customers who return to make the second purchase decision do so based on either of these two factors or both of the elements collectively (Ansari et al., 2011).
From the literature review above, it is clear that the online store which uses value addition kind of mechanism in the search engines and offers clients with challenging experiences do increase the client’s shopping enjoyement in various ways (Ansari et al., 2011). If there are more often customers back on the same online store, their shopping enjoyment from the previous experiences is therefore determined by their involvement by the product which is being purchased (Ansari et al., 2011). Plenty of research has been done on marketing and online shopping, but research on the relationship between consumer and purchasing electronic products online is lacking (Hernández, Jiménez, & Martín, 2010).
From the literature review above, it is clear that the online store which uses value addition kind of mechanism in the search engines and offers clients with challenging experiences do increase the client’s shopping enjoyement in various ways (Ansari et al., 2011). If there are more often customers back on the same online store, their shopping enjoyment from the previous experiences is therefore determined by their involvement by the product which is being purchased (Ansari et al., 2011). Plenty of research has been done on marketing and online shopping, but research on the relationship between consumer and purchasing electronic products online is lacking (Hernández, Jiménez, & Martín, 2010).
From the literature review above, it is clear that the online store which uses value addition kind of mechanism in the search engines and offers clients with challenging experiences do increase the client’s shopping enjoyement in various ways (Ansari et al., 2011). If there are more often customers back on the same online store, their shopping enjoyment from the previous experiences is therefore determined by their involvement by the product which is being purchased (Ansari et al., 2011). Plenty of research has been done on marketing and online shopping, but research on the relationship between consumer and purchasing electronic products online is lacking (Hernández, Jiménez, & Martín, 2010).