Rhetoric Analysis of Instagram Account @ Garyvee

Rhetoric Analysis of Instagram Account @ Garyvee

Through the Garyvee Instagram account, some inspirational strategies can be acquired to improve a person’s followers and making a business to be successful. Gary Vaynerchuk is a 41-year-old American serial entrepreneur, internet sensation personality, and an international speaker. He is also known as a prolific Instagram influencer and VaynerMedia owner, and a best- selling author. Globally, Garyvee is recognized as an internet personality since he has been able to use the power of the internet in shifting his wine business from $ 3 million to $60 million. It was like a real in his cap to grow his family business to such a significant extent. Many people might wonder how Garyvee managed to expand his business to such huge cash. Garyvee used his innovative and creative strategies to advertise his wine business. He dumped down his videos regarding his wine business in 10-15 years, when no one had a clue of using social media such as Instagram to advertise their businesses.

Garyvee is tremendously active in social media, despite his busy daily schedules. Regardless of being an internet sensation, Garyvee still manages to create extra time with his fans on Instagram and other social media such as Facebook and YouTube to answer their questions (Pijewski,2018).  Being a social media activist and a business mentor, Garyvee uses his time in educating people on how to use their businesses and teaches them on the various ways of making profits. He further instructs let them know on the way they can use modern media to strengthen their businesses.

Besides, he shares most of his personal experiences to the viewers, which motivates them and makes them fight tooth to nail in attaining their specific goal. Garyvee often uses some slogans or messages in his video, such as “Instead of living in the desired paradise, Execution is the Key.”  He further uses some quotes such as” keep your eyes on the cloud and dirt and weigh your big picture in mind” (Pijewski,2018). These inspirational quotes in his videos motivate entrepreneurs to work hard in achieving their goals in the businesses. Garyvee also tells his followers it is good to get their hands dirty during the operations to attain their goals and further encourages them to pursue their objectives and avoid being stuck in the middle of the process.

Moreover, Gary is focused on building a meaningful Instagram community by developing a set of principles in the $1.80 Instagram strategy that can be applied in many accounts on the platform. Gary claims that the $1.80 Instagram strategy can be considered to be cheapest since it does not millions of followers; neither does it require a newly created profile (Thompson,2018). The primary aim is to consider being social and active in an Instagram account. However, it is essential to acquire a preferable deeper connection with the audience to gain much attention and success in a social media business. It is further deemed necessary to have fewer followers on Instagram who would like a post rather than having maximum followers, and only a few people like your posts. Followers can sometimes be misleading and may, at some point, not reflect positive sentiments regarding a business. Conversely, Gary designed the $1.80 strategy to create a powerful influence among the community members and further develop and reinforces deeper the meaningful social media relationships.

Nonetheless, Gary further generates additional engagement on Instagram by tagging accounts involving five to ten hashtags(Thompson,2018). This involves identifying the relevant hashtags being used in several brands. Some of the tools can be used in searching or scrolling some trending hashtags within a person’s local area through Instagram. These search tools include Tailwind and Hashtagify.me. An individual can further perform research of a competitor using a tool such as the GroundSignal. This tool will allow business people to identify Instagram influencers within their geographical area. Thus, it further assists business individuals in finding out on the successful hashtags that they might prefer to use in their business. However, Garyvee talks concerning a “ghost tagging” process that often involves the use of a color dropper tool to perfectly match the tagged brand text. This action makes the brand tag to appear smaller and vanishes after some time. The ghost tagging process is a practice that allows other brands to repost a person’s content. In this case, this app makes it easier to share and tag stories. It also creates a space of revealing an individual’s content to everyone who searches through hashtags.

Nevertheless, Garyvee is often determined to have quality engagement with his followers on Instagram (Thompson, 2018). He further avoids sending boring messages to his followers. Thus, Garyvee usually uses some native tools such as GIFs, fonts, colors, filters, face, questions, stickers, and music. These tools help in the native Instagram app content to be enjoyable and interactive. People will often enjoy interacting with dancing animations, questions, and polls.    Besides, an individual should maintain and continue growing the Instagram profile by adding valuable insights regularly.  This will assist the relationship once build to begin accumulating and continually adds value within a short period. Thus, making an individual’s brand to be considered valuable and further gain some respect from the Instagram community and other social media platforms.

Additionally, Gary further maintains an active Instagram social media engagements within his niche by continuously liking, commenting on posts, and getting to know each other within the same Instagram link (Thompson, 2018). In this case, Garyvee often posts a minimum of ten slides per hour daily. This will make the audience to keep refreshing for more updates. Gary further utilizes his more than ten thousand followers by creating a swipe-up link his most significant asset in his Instagram account. This involves the act of copy-pasting a similar URL to any link option on any web page. The CTA action often assists an Instagram user to promote other websites, YouTube, pages, surveys, and LinkedIn. CTAs play a fundamental role in directing people into what they should perform. Garyvee often uses the CTA on the Instagram platform to market his wine products and services. In this platform, he shows people how to purchase an individual’s products by visiting a specified website. A person needs to be very creative to target many followers, who would, in turn, take action of buying products and services.

In conclusion, Garyvee has risen in the Instagram and other social media platforms, due to his profit-making outcomes in his business. $1.80 is a strategy that has led to business success. It has been considered as the best technique which is used in growing followers and engagement in the Instagram platform. Eventually, many business entrepreneurs have gained some aspects of business growth from Garyvee videos.

 

 

 

 

 

 

 

 

 

References

Thompson, R. (2018, May 4). What is Garyvee’s $1.80 Instagram Strategy? Trendjackers. https://trendjackers.com/what-is-garyvees-1-80-instagram-strategy/”

Pijewski, M. F. (2018, May 21). Who is GARY VEE? Personal experience with Business Guru, why we need them and what we can learn to Grow. Mackfitt. https://mackfitt.com/2017/10/15/who-is-gary-vee-personal-experience-with-business-guru-why-we-need-them-and-what-we-can-learn-to-grow/