Sales Marketing Through Online Sites
The article I have chosen for my essay is “customer engagement in online social crowdfunding (Robiady et al., 2020).” I am motivated to review this article because it provides useful information on engaging customers through online platforms. Recently, I have discovered that online social sites offer a huge marketing platform for current and new clients. Besides, digital penetration across the globe has brought with it a large market base which expands the customer base and opens new markets across the world. Moreover, online sites provide a platform for advertising products and services to many customers at a minimal cost.
Additionally, through online advertising, I can engage many customers at once while providing real-time feedback. Further, the current COVID 19 pandemic has revealed that online businesses will continue to thrive as tradition physical stores close down. Therefore, this article provides useful tips on how I can engage customers through direct storytelling in online social sites. Besides, its findings reveal that, in online marketing, direct storytelling has a significant favourable influence on customers. Therefore, through direct storytelling, clients can identify with the product. Also, I have learned that the message should be concise so as not to put off potential customers.
Moreover, it should be long enough to describe my product precisely but short enough for the review of busy customers with tight schedules. Furthermore, I have learned that customers prefer different online platforms based on their ages. Hence, I will customize my message for each online platform to meet the needs of that particular niche of clients. Therefore, my most important lesson from this article is that online marketing should use direct storytelling because it is captivating, engaging, and provides precise information to the client.
Reference
Robiady, N. D., windasari, N. A., & Nita, A. (26 March 2020). Customer Engagement in Online Social Crowdfunding: The Influence of Storytelling Technique on Donation Performance. International Journal of Research in Marketing. Science Direct. https://doi.org/10.1016/j.ijresmar.2020.03.001