service marketing

 service marketing

Abstract

The report explains the service marketing. Marketing services is a necessary action in businesses. The report tells about service marketing and some of its concepts. Some of the ideas tackled in this report strategies applied to determine quality, marketing mix, factors which influence service marketing, types of service firms and service marketing importance. Service marketing discusses more clients because of the purpose of handling customers. Service is offered in the market specifically to meet the customer’s targets.

Introduction

Service marketing is a concept which is based on relationship and value. It’s operations concept which stresses on creating awareness among the customers about service supplied through promotion, positioning and other relevant tools. Service marketing is something which should be taken care of due to increasing service prominence mainly in the global economy. Marketing of services is unique due to factors like perishability, inseparability, heterogeneity and intangibility.

Strategies of measuring quality

There are many ways used to measure the quality and importance of service supplied. Some of the plans are explained below;

Mystery Shopping

Its kind of strategy used in restaurants and hotels and involves paying undercover customer to test the services offered in terms of the quality.

Servqual

The technique’s about tactics applied to weigh subjective components of the quality of the service. Through tactics like survey, the organization of the business person ask the consumers to rank the services delivered compared to what they expected to be given to them.

Follow-up survey

In this technique, clients are given a chance to state how they were satisfied by the product delivered to them through email means.

Post Service Rating

The strategy involves requesting consumers to rate service given to them. This can assist in knowing if customers were delighted or if there are some modifications needed.

Social media

It’s through social media where organizations or business person can monitor the clients. Customers make different comments about products posted in social media based on how such products satisfied them. Through these comments, then it will be easy to measure service equality.

Service firms

Service firms are many, and they are all over the surroundings, ready to serve people. Some examples of the firms which stand a chance to service people include;

Healthcare- the firms are concerned with health care activities and occurs in hospitals or authorized clinics.

Banking- the firms are concerned with stocking, financial planning and concerned with making investments.

Wholesale and retailing- the kind of firms which offer services in large quantities as well as small amounts. Wholesale it’s about large number while retailing its about small portions.

Restaurants- this kind of firm which offers services concerning food to ready to be consumed.

Marketing mix

Service marketing is concerned with the 7P’s elements of the marketing mix. The 7P’s are kind of the features which, when used in combination, they help in satisfying customers in the aimed market. The components can be controlled, and they are subject to the interior and external marketing surroundings. The details are discussed below;

Product

This refers to what is offered to the customers with the features which attract customers.

Place

It’s about the specific areas where the services are delivered to the customers.

Price

Refers to the pricing techniques applied for the services and how the clients will be affected by the strategy.

Promotion

Refers to the advertising techniques or other strategies applied to create awareness about the services offered by the organization or by someone.

People

Entails kind of the individuals who offer cerian service to the customers.

Process

Refers to tactics used to deliver services to the consumers.

Physical evidence

Refers to the things which customers come across while interacting with the organization or the business person.

Factors influencing the development of service marketing

There are many factors which affect service marketing in one way of the other. Some of the elements are stated below;

Size and structure of the firm

Regulatory departments restrictions

Service quality

service sector Expansion

Client-employee socialization

service marketing importance

service marketing helps in creating relationships through the connections. Services cant be touched and therefore through the process of servicing the customers and explaining to them the bond is formed actively. Service marketing assists in changing the customer’s perceptions. When interaction takes place, there will be a possibility to change especially customers on what they think about the services offered. Services marketing bits about customers and then the response is made this assists in making improvements that are important to the organization for improved modifications. It’s through service marketing where the difference in a service organization is established. Service organization assists consumers to know about the best service through the interactions and assists in retaining customers in some areas.

Conclusion

Customers play an essential role in service marketing. Its because for the service marketing to be fruitful, clients should be incorporated. Through service marketing, the organization can interact with clients to get information about them well. Therefore, the company should be aware of the means of handling customers because it’s through the same customers where service marketing will be beneficial.

Recommendation

The services offered through service marketing must meet the customer’s anticipations. Therefore, understanding the customers well should be valued. Its recommended, therefore, for the firms engaging in service marketing to use necessary means and alternatives to know better about the quality of their services.