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Simply Orange Juice of the Coca-Cola Company

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Simply Orange Juice of the Coca-Cola Company

  • Where are the raw materials acquired or harvested?

Orange juice demands fresh Agri-products for the best end product. Coca-Cola has invested 1.7 billion in Indian Agri ecosystem (Mary, 2017).  This is to ensure that the company has a continuous supply of freshly harvested orange fruit ready for processing. The investment will also ensure that the company meets the huge demand for processed orange juice.

  • How/where is the product processed/manufactured?

One of the most successful Coca-Cola orange juice brands is ‘Simply Orange’. The orange juice is basically extracted by squeezing the oranges. According to Wikipepia.com (2018), the Simply Orange is a branch of the Coca-Cola company and it is located in Apopka, Florida. The process of extracting juice from the oranges is done carefully to ensure maximum production.

  • Where is the packaging manufactured/ created?

Coca-Cola company packs orange fruit juice either in juice boxes or recyclable plastic bottles. Senior personnel in the packaging team says that the Simply Orange packaging team is targeting to introduce a new package that 100% recyclable (Midland, 2018). Coca-Cola however prefers to maintain a uniform look for all their products.

  • How/where is the finished product stored prior to its distribution to its distributors/ retailer channels?

Orange juice is stored at room temperature and because of its low pH, it protects itself from bacterial or yeast naturally. According to madehow.com (2006), orange juice is pasteurized to eliminate chances of spoilage.  Once the juice is opened up, it is advisable to store it in a refrigerator.

  • Identify any critical partnership or outsourcing in the supply chain.

Coca-Cola company involves many people in the supply chain because of the large market. The company sells the final product to authorized distributors who then sell the juice to retail sellers (Coca-Cola, 2017). Outsourcing is important because it makes the supply chain simple.

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