Speakeasy Bar Operations Strategy Perspective

Speakeasy Bar Operations Strategy Perspective

Speakeasy Bar and Restaurant is a popular bar that is located in Dubai. The bar provides several hospitality services, such as foods and drinks, as well as accommodate (Speakeasy Bar and Restaurant n.d). Besides its physical presence, the bar is also present online, where it has its website, which provides options for booking services. Through its website, customers can still contact the bar for inquiry purposes. The business adheres to the market requirements, as are operations strategy.

Speakeasy bar is keen at studying and analyzing the general hospitality market in Dubai. It is always keen on position its product brands to the relevant market, and this is made possible through conducting market research. The market research provides this business with data that is used to make a choice on the target customers. Once the target customers have been found, the business develops the appropriate promotional and branding strategy. With identifying target customers as well as positioning its brands, the business aims to outcompete its close rivals. The promotional strategies used by the Speakeasy bar are effective, and they contribute to high sales. As a strategy of out-competing its rivals, Speakeasy provides discounts to a variety of products and services, which attracts more customers.

Also, Speakeasy strives to ensure the performance of every product is satisfactory. According to Hill (2017), failure to know what customers want can lead to an imbalance in the performance of business products and services. Speakeasy is keen to ensure both its soft and hard drinks, foods, and accommodation services are all in high demand. When the company is making advertisements, it provides all its products and services are well-featured, and this increases the demand for the products and services. The business also enhances the performance of its products and services through excellent customer relationships. Today, customer relationship plays a significant role in promoting the products and services of a business (Hill 2017). From its websites, customers can make calls to enquire about the business, its products, and services. It has social media platforms where customers can con act with the business. The social media platforms, which include Facebook, Twitter, and Instagram, provides easy and interactive means for contacting Speakeasy Bar and Restaurant.

Speakeasy keeps performing by setting goals that must be achieved at the end of a specific period. These goals are achieved by providing an excellent customer experience. The business ensures its product and services are unique, quality, and worth what customers offers to get them. Value creation is key to any business that seeks to grow and keep up with the competition (Hill 2017). Speakeasy also exploits all the available internal as well as external resources for sustainability purposes as far as economic, social as well as environmental aspects are concerned.

Operation Processes (The Four Vs) of the Speakeasy Bar

Bibliography

Hill, T. (2017). Operations strategy: design, implementation, and delivery. Macmillan International Higher Education.

Speakeasy Bar and Restaurant. (n.d). Speakeasy Neighbourhood Bar in the Heart of JBR. Retrieved from https://www.speakeasydubai.com/