Stakeholder Identification

• Government
• Employees
• Competitors
• Non-Profit Partners
• The Media
• Local Communities

Understanding the Stakeholders

• Government

The state government is considered as a stakeholder in Marriot group Hotel since the government has the ability to avail opportunities and requires to the business.As slong as the investor is going tomake bring economic boost to the our state ,the govornemnt is interested to set strategies and policies that could lay the operational guidleines of The marrion group hotels in Canada.The govornemnt has to esure that the hotel meets and compliy with the steas legal policies as it runs its business.Compkyinng with the sates rules and regulation could help in making The marrion group hotels operate under no pressure and works towards it s expectation .However as much as the comopny is operating in canda ,there is need of making the govoernemnt as stakeholder satisfried with The marrion group hotels operations.This is basically doen through only complying and supporting the reguallton and following the rules whil the hotel carry out its operations.. The marrion group hotels operating within the scope of the set laws would make the govornemnt even ore willing to support the organization through marketing and advertisets of ther products since at the end of it all there will be economic boost. meaning that it is the corporates social responsibility to respect and observe the law and regulation as it operates within Canada.

Engagement Approach:  The government can pass information from the marrion group hotels through emails,memo,and websites .This will basically give room for discussion between the two.

• Competitors

Competitors in the hotel industry are said to be another important stakeholder .The competitors of The marrion group hotels sell similar products.it is very crucial for the The marrion group hotels to be observant see the responsibilities played by their competitiors and copy the culture of the successful competiors.Gettig to know the usnseucesful competiors will aslo make The marrion group hotels understand and evaluate the mistakes done by competiors and know the best way to become more effective and efiicent in the society. The marrion group hotels gets motivated by learning the strategies used and followed by their competiors ,onvce they have discovered an new benefiial approach they can then put it into practice.Intrestingly competirrs are marketing similar products geeting to know why some competitos are uceful in selling specific brand could help in thiking on how The marrion group hotels can do it much better .Meeting the expectationof the cutomers and the society is very important and every competitor should pay atesion to that.this stakeholder helps in making the the hotel industry perfomas per the public expectation.

Engagement Approach

The only way that The marrion group hotels can communicate with their competitiors is through vising their online websites ,though emails just to improve on their performance in  the industry.Here the company can make suggestion of what it needs to be changed.

• Employees

The empoyees are among the important stakehoders to this compny ,it is the role of the comny to make the employees always motivated and willing to work towards meeting the employees needs as this could lead to positive change in the compny. The marrion group hotels expect every employees to be to work with intrst and psyche inorder to make the organization meets it goal and target .It is the responsibility of the organization to give motoves to their employees.Every worjer in The marrion group hotels has the mandate to respect the companies rules and regulation and work withing the scope .employees are put into seminars ,trining and important skill enahnncement programs to equip them in mastering their areas of performance.The The marrion group hotels social corporate responsibility is to address the employees needs and rwquirments though giving them compensation,salaries and pomitions in thw work place.

Engagement approach

The The marrion group hotels cann tend to communicate with the employees though emails ,social media paltforms ,compnies websites and also theogh face to face meeting with the employees.

• Non-Profit Partners

The marrion group hotels have partnered with non profit coporates organizations with aim of improving the nature and environment.Non profit partners pal a big role in The marrion group hotels operations.The hotelis sguided by this organizations to ensure that it des not cause any harm to the environment and community during its operations.Non profot partners have been hightly respected ans they help in haping the comoies performance.It is the social responsibility of The marrion group hotels to caar out its business with an idea of putting into consideration of the non profot organization key strategy of conservation of the environment and improveing the peoples living standards.The non proit partners get motivated the moment they get involved in shaping the compies performanceit is a critical way of keeping th eorgaization motivated .Getting internal and external feedbacks parting the non profit partners would make the The marrion group hotels motivated to carry out their business .

Engagement approach

The marrion group hotels communicate with the nonprofit organization through visiting their websites and email among others.

• The Media

The marrion group hotels values mefdia as one of the mai stekeholders.Importanly media helps in maketrketing and adversising the the hotel products.The media trie to connect the society with the business ,people get to know what is being sld and who are the potential buyer of services and goods from The marrion group hotels.having effective media could make thw The marrion group hotels motivated anfd fovcused towards achjeiving ts goal in the hotel industry.The media has played major role in facilaityaing the growth of the hotle industry in Canada.It is the The marrion group hotels expaectation that media will alwsy be responsible to prorty the hotle image in the right manner . The marrion group hotels social responsibility is be keen on the stakeholder that always fous on   giving beter image of the company.

Engagement approach

The The marrion group hotels communicates with the media ,through interviews,emails ,live concversation and through social media platforms like facebook and twitter.

Local Communities

The local people are maong the most important seakeholders. The marrion group hotels alwsy focus onj the culture and believes of the local people.following their sent rules and regulation helps in making the business pain better image to th society. The local people get motivated fby the way the local people perceive them or the way the local people respect them.Intrestingly having local communities at tha motivates you by advising the compny to market and seel the locally proceed produts could result to making the organization fit.and feel sense of giving back to the community.Supporting the local people in accomplishing their set projects is highly beneficial and could resul to better advancement customers. The marrion group hotels social responsibility is to ensure that it meets all local communities interests as it operates within th  community ,there is need of respecting the local people opinion and ideas too.

Engagement approach

Mostly the engagement approach with the local communities is done through social media and ts websites

References

Guix, M., Bonilla-Priego, M. J., & Font, X. (2018). The process of sustainability reporting in international hotel groups: an analysis of stakeholder inclusiveness, materiality and responsiveness. Journal of Sustainable Tourism, 26(7), 1063-1084.

KHAN, Y. H., HAKEEM, S. M. A., & NAUMOV, N. (2018). The Use of Branding and Market Segmentation in Hotel Marketing: A Conceptual Review. Journal of Tourism Intelligence and Smartness, 1(2), 12-23.

Sharma, S., & Mishra, P. (2018). IMPACT OF CORPORATE SOCIAL RESPONSIBILITY PRACTICES ON THE CORPORATE PERFORMANCE OF LUXURY CHAIN HOTELS. Journal of Services Research, 18(1), 47.

Webster, C. (2016). Hotel chains, globalisation, and politics. The Routledge Handbook of Hotel Chain Management, 459.

Woo, L., Assaf, A. G., Josiassen, A., & Kock, F. (2019). Internationalization and hotel performance: Agglomeration-related moderators. International Journal of Hospitality Management, 82, 48-58.

Xu, H., Ye, T., & Chan, D. (2018). When cosmopolitan corporations meet local environments: The impact on managerial structure in international luxury hotels. International Journal of Hospitality Management, 74, 30-39

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