Starbucks Marketing Strategy
Starbucks is a coffee firm which was started in 1971, and its head office is in Washington. The main goal of this company is to become the best brand and retailer of coffee in all its target markets, both local and international. This company is both a product and service because of what they have specialized in selling. They roast and sell whole coffee beans along with various pastries, handcrafted beverages, tea and coffee products, and other coffee-related equipment and accessories. This paper, thus, seeks to highlight some of the keywords that I can use to market the services offered by Starbucks and the reasons why I believe that those words will help sell those services.
As a marketer of this firm, I have decided to market all the vital services that any coffee addict would wish to get. Therefore, my keyword list comprises; coffee shops near me, Starbucks coffee, coffee machines, coffee bean, roast, and espresso machine. I chose to market the coffee products and services because those are the main items offered in Starbucks. The idea of marketing revolves around sharing with the world what you have intending to gain more clients. This explains why I could not market any other service that is non-existent. The choice of my keywords was based on letting the world know how close they are to this shop. Everyone wants services that are near them and are assured of getting them at any time; therefore, by searching for this shop using the keyword of shops near me, they will get appropriate feedback.
I firmly believe in geographical targeting because it attracts a large crowd. Secondly, the other keywords are more content marketing. By searching those words, one can tell what is being offered, and it also makes it easy to connect with customers since they will always be aware of what they want.