SWOT analysis of Dunkin Donuts
Strengths
- Brand value: Brand value is one of the biggest strengths of the company. Quality and reasonable price of products has helped the organization to maintain consistency in its brand value.
- Smart marketer: The company uses intelligent marketing strategies to reach its target customers. The company has firmly maintained its marketing capacity, from logo designing to using colors. Moreover, it has utilized the digital marketing trend to reach its youth customers.
- Supply chain: excellent supply chain management across the nation is one of the biggest strengths of Dunkin donuts. A planned logistics with a practical approach to smart warehousing has supported the supply chain management of the company.
Weaknesses
- Localized competition: Dunkin donut faces severe competition in the UA. It has witnessed a hard competition in the local market, which has redirected the company to aim at the international market.
- Poor franchisee relation: The company does not have a steady relationship with its franchisees. Lack of using proper communication techniques is the reason behind it.
- Delayed expansion in developing countries: The company made a delayed entry in the developing markets. Thus, it failed to grab a steady market share in developing countries.
Opportunities
- Health segment: Dunkin donut is currently focusing on health-friendly bakery products, which has a trendy market in the USA. Thus, it can be an excellent opportunity for Dunkin donut to grab a steady amount of market share.
- Variety: The company is planning to expand its menu by bringing a range of products, which can be an excellent opportunity to survive in the competitive market.
Threats
- Poor franchise relationship: Poor franchisee relationships can be a barrier for the company to expand its stores and outlets. Moreover, it can degrade the brand value.
- Competition: The inability to perform in the highly competitive USA market may result in a severe decline in the market share.