SWOT analysis of the Nomad Fashion

SWOT analysis of the Nomad Fashion

Identifying strengths, opportunities, weaknesses, and threats affecting business is key to attaining prowess. Saudi Arabia is a nation undergoing increased technological advances. Nomad fashion being one of the industries in the nation, has continuously improved in clothing design. Many fashionistas’ all over the place flood to the area to check for new and upcoming cultural wear designs for ladies. Below is the SWOT analysis of the Nomad Fashion.

Strength

Strengths are areas of strongholds in Nomad fashion that contribute to competitive efficiency in the fashion industry. In Saudi Arabia, Nomad Fashion is among the most recognized industry with women wear brands, thus increased customer turn up. The majority of the brands are ready to wear clothes leading to efficiency inaccessibility to a larger number audience. In the case of any cultural celebrations in the nation, most women easily access our products to suit the event. This has brought about trust to the company prompting huge sales during such occasions.

The presence of advanced technology in the nation has promoted the efficiency of online services. Products and services are able to be sold online through the nomad fashion website. Clients can buy products online and can be delivered to their desired destination within a limited time. Women wear in the online platform have various sizes with different designs to suit the market; thus, client satisfaction. The company has won customer loyalty by providing attires with the best qualities despite the competition challenges.

Weaknesses

The development of companies offering fashion design has been on the rise in Saudi Arabia. This has posed a lot of competitors to the Nomad fashion industry. Despite the unique products offered, the company still faces challenges from firms dealing with similar goods. As a result, price fluctuations in the company are on the rise to enable customers from all walks of like to purchase the attires. Fluctuations in price affect the working capital management hence leading to low profitability during peak seasons. Online services for long-distance clients often have higher transportation costs, yet all transport costs are rated similarly despite the distance. Menand children desiring designed products from Nomad fashion are disadvantaged since the company specializes in women’s clothes.

Opportunities

Prevalent online services in the nation will facilitate customers to know much about products of different fashion industries. Nomad fashion being one of them has the potential of getting more customers turnout. An increase in client number means increased sales, thus large profit margins. The company has the ability to expand its stores to other parts of the country. It will help a lot in identifying new vendors who will enhance distribution relationship in the different geographical set up in the nation.

Threats

Market challenges often affect how a business run. The presence of political instability in neighboring countries such as Iraq reduces sales of garments to such areas. The inability to venture into male attire reduces the turnover of clients since most families prefer to shop in companies where they can get goods under one roof. Price fluctuations as a result of unhealthy competition threaten the company’s working capital management. International companies such as Amazon and Zara fashions have continued to be a threat to Nomad fashion. Their ability to come up with new designs on a monthly basis reduces the chances of sales in the company since fashionistas prefer trending attires with unique designs.

Traffic observed in and outside the stores

Check-ins of individuals is high during summer seasons and on end months. The majority of women prefer buying outfits for cultural events from Nomad fashions. High sales are common during holidays and on special occasions. On a normal day, the number of people flooding in and outside the store is less compared to summer and holidays.