Task one

Task one

Competition in the market is the main problem that faces emirate airline. Emirate airline competes with other airlines such as American airline while each of them aims to achieve the most significant market share. Further, competition usually took place in an external environment where the Company has less influence over the same. Furthermore, Emirate airline is faced by the uncertainty of prices of fuel which affect their operation as an increase in the prices of fuels reduces the profit of the Company. Changes in fuel prices occur in the external environment, and the Company have no control over such problems. Changes in technology affect the operation of emirate airline and happen in the external environment. Changes in the global economy also affect Emirate airline as its impact on the prices of fuel which later translate to variation of the profit made every year by the Company. Further, changes in the global economy occur typically in the external environment, and the Company do not influence them.

The management of Emirate airline uses strategic plan as they aim to solve problems that face the Company throughout the year. The board uses strategic plans to set the Company’s long term goal as they target to solve the existing problems. The management uses strategic planning in ensuring that short term, as well as long term goal of the Company, is achieved. Further, strategic planning will ensure that Emirate airline grows through the improvement of customers services which will translate to rise in Company’s return. The management of Emirate airline uses strategic planning through the involvement of various stakeholders to solve the problem facing the Company.

Emirate airline is faced by various problems such as competition, changes in technology and variation in the global economy. As a manager, I will reduce the rate of competition through the improvement of various services offered to customers. Further, providing better services to the customers such as the provision of food attracts new customers and reduces competition rate among the competitors. Furthermore, I will ensure that that the Emirate airline adopt new technology in its operation to avoid the problem that arises as a result of the application of outdated technology. Further, I will cooperate with various stakeholders to ensure that the economy remains stable to avoid multiple problems associated with changes in the marketplace.

Early planning held to a solved various problem which faces Emirate airline. The management of Emirate airline through early planning can prevent some of the challenges. For instance, changes in technology are likely to affect their operation negatively. Further, early planning ensures that necessary resources are gathered which are crucial in averting some of the problems which are expected to impact the process of the Company. Furthermore, through early planning, the management of Emirate airline can predict the problems which might affect the Company’s operation and look for a possible solution.

The problems can be solved through the identification of the challenges which faces the Emirate airline. The problem should be stated clearly and in a way which can be understood easily by various stakeholders of the Company. Secondly, the interest of all stakeholders should be understood as it may be the cause of the problems. Further, the possible solution for the problem identified is stated, evaluated, and their best solution is taken to identify. Further, the solution obtained should be documented for future reference and agreement is made on monitoring as well as evaluation of the solution of a given problem.

Task two

The Emirate airline becomes successful in its operation as it applies generic strategies which consist of focus-leadership strategy. Further, Emirate airline uses penetration strategy, which ensures that they enter the new market such as America. Emirate airline also applies a market development strategy which aims at expanding the existing market while discovering the new market for the Company. Further, the Company aim to improve its services offered to customers as a way of increasing their market share. The Company put in place the best strategies, which ensures that the Emirate airline is committed and fully support its operations.

Implementation of the strategy involves changes in the plans established in the formulation stage. Plans changes as the evaluation are done concerning the budget, initiates as well as performances. Further, during the assessment, areas which appeared to be unclear may be corrected, resulting in changes of plans. Furthermore, during strategy implementation, Emirate airline changes its program as the implementation structure is developed. The plan changes during the implementation of the strategy as the vision are created, which will guide the implementation process of the procedure.

Moreover, plans change as the strategies are implemented due to the development of policies which assist the implementation process. Further, the plans changes during the implementation of the procedure as a result of changes in budgeting as well as the allocation of resources. Changes in budgeting occur as there is a need to provide those who will undertake the implementation process with sufficient funds to perform their function efficiently. Moreover, the plan changes as there is a need to implement the strategies into action with the support of strategic leadership as well as a leadership style.

Plans changes during the evaluation of the strategy as it involves the determination of the goal the Emirate airline should achieve over some time. Goals are crucial as it gives the Emirate airline the direction and means of measuring success. The goal should ensure that the Emirate airline achieves its short term as well as long term vision and mission. Moreover, plans changes during the evaluation of the strategy as evaluation act as a way of measuring the performance of Emirate airline.