Tech Infused Clothes: OMsignal T-shirts
- Questions
- What are some of the improvements that can be made to enhance the effectiveness of the intelligent T-shirts?
- How are these T-shirts cleaned when they get sweaty?
- Speech/ video
- The intelligent OMsignal T-shirts are technologically driven devices that will be used during physical activities such as daily jogging and when doing exercises. The T-shirts have special sensors that are placed just below the chest and they monitor the vitals of the person wearing it. The device works by using a low power Bluetooth transmit the data that has been collected by the OMsignal T-shirt to the phone using a black box that is clipped on the T-shirts and it is chargeable. It also offers a supporting app that a person has on the phone where he or she can read the data.
- The target customers for this product include the health-conscious individuals, who are mostly in the ages between 25 to 60 years. In the present times, health is a concern for a wide variety of people and this can be seen through the number of people wearing the smart bracelets on their hands. Since the device is not cheap, it also targets the working class in the community but limits to the men, given that the technological breakthrough so far has been successful to produce few male T-shirts. The firm also target sportsmen such as athletes and football players who have the need of watching their vitals constantly.
- The core value proposition for this device as presented by the OMsignal company is the ability to not only monitor their vitals through a comfortable cloth, but also the collection of accurate data from the T-shirts. The firm also promises to deliver a device that upon charging can last up to sixteen hours and this makes it even more reliable for most people.
- Some of the main assumptions that the company is making regarding the market is that there is the need for accurate data when using intelligent devices to monitor the vitals and this means that the demand is high. Another assumption is that people are conscious of their health and fitness and in the attempts to meet the two, are likely to look for devices that ease their efforts and offer them a reason to sleep at peace at night. The firm also assumes that the targeted market is aware of technology and they know the existence and the benefits of such devices and are willing to remain fit if not healthy. The firm also assumes that the target market is composed of people with the financial capability of acquiring these devices and this means that it can sell these products.
- Some of the challenges that this idea presents are the restriction that the T-shirts cause. Arguably, they are not formal and so can only be worn during casual occasions. For the people who want to monitor their vitals all day long, it does not work for them since they cannot wear these T-shirts to work. Another thing is that if the T-shirts are the wrong size (big), there is a possibility that the results might be different, more inaccurate as opposed to when tight. So, the size is a two-way function since some people wear tight while others wear loosely fitting clothes. The question that people are left wondering however is how exactly do the size of the T-shirts affect the accuracy and what can be done in response to this?
- I feel that the most important element of this device would be its convenience and accuracy. Ideally, if the T-shirts are designed in such a manner that they can be worn to work and as casual wear, they will attract a bigger market. Also, if the T-shirts offer accurate data when it comes to monitoring the vitals, the T-shirt will be demanded and as such enter the market fully.
- I believe that this is a good idea, given the nature of the present society. Ideally, many people are opting for healthy living and coming up with ways that they can do so is the basic step to achieving their goals. Other than preventing illness by seeking early medication, the device also offers a platform through which a person monitors the vitals and as such, focus on the fitness.