Tesla motors is recruiting the best

Tesla motors is recruiting the best

It sells electric cars/no hybids/dieseland ethanol

20% of the factory is used to produce model S it does not need to biud new factory

Car manufactured in California  an area that is more innovative

The CEO Elon Musk has earlier founded companies like PayPal and SpaceX, so he has a good track record.

Popular among celebrities like George Clooney, Arnold Schwarzenegger, Matt Damon, David Letterman, the founders of Google

• The Tesla Stores are similar to the Apple Stores and are an innovative way to market the Tesla cars.
• The Tesla-owned Superchargers are, on average, 16 times faster than most public charging stations.

• ompared with Google, Tesla has (according to this source) found a better approach to self-driving cars.

Weakness

Tesla Motors is only selling electric cars, and people are still suspicious of electric cars.

The infrastructure around electric cars doesn’t exist.

Model S is the only car model

The batteries have to improve.

Limited operating history – the company is just ten years old.

Limited revenues and lack of profitability.

Opportunities

The world is running out of oil.more peple will buy electric cars

Daimler and Toyota have decided to buy electric vehicle technology from Tesla Motors, and more auto manufacturers may decide to do the same.

Tesla Motors has the potential to become a car company and an energy company.

People care more and more about environmental issues and the fact that most oil comes from “troublesome” countries.

Can use their battery technology in other areas, such as storing

Sell cars on other planets

Threats

• More and more auto manufacturers are releasing their own environmental friendly cars. Since these companies are larger than Tesla Motors, they (not all) have more financial resources, thus they can survive longer if the price of oil doesn’t increase in the near future.
• Electric vehicle related accidents may scare away customers. For example, a fire in one of the batteries is generally front-page news. On the other hand, there are more than 750 accidents per day related to combustion engines – and that’s not front-page news.
• Electric cars are still expensive and a new recession, like the one in 2008, may limit the demand.
• Young people are less interested in cars compared with older generations.

Challe

Price of Lithium is Likely to Skyrocket

Tesla is expected to spend billions of dollars on a massive battery factory.

This may be a wise move, but it will not entirely solve Tesla’s battery problem.

Competitors Will Eventually Catch Up

Thompson said that even if the former issue isn’t a problem, Tesla still has to deal with the reality that it will not dominate electric car sales forever.

$30,000 is Not “Mass-Market”

Tesla thinks that it can sell a more affordable, mass-market vehicle in the $30,000 to $40,000 range.

That might sound like a deal in comparison to the Model S, but it is still a very expensive vehicle.

A Great Fourth or Fifth Car

Thompson thinks that the Model S is a great vehicle, but he doubts it will ever serve as a full replacement for traditional, gas-powered automobiles