The Americana Cleaning Company Business Plan

The Americana Cleaning Company Business Plan

Executive Summary

The Americana cleaning service company is an organization that offers domestic and industrial cleaning services. The company is a sole proprietorship type of business that has employed about 30 employees to carry out the different activities of the company. The company’s success is based on its values and commitments that allow it to offer quality services to its clients who enhance customer satisfaction and loyalty. The benefits of having a good relationship with the suppliers and clients are that there is a beneficial relationship created that server all the parties involved efficiently.

The company also looks forward to increasing the number of employees they have and their annual returns. The Americana cleaning Service Company aims at expanding in other states and having more than 100 franchise locations in America and other regions in the world. The quality of services offered by the company will remain the same across the board subscribing to the same values, principles and commitment. The aspects of the company will enable customer satisfaction and loyalty which will be good for the business as it will attract as many clients as possible and facilitate recommendation by word of mouth by previous clients due to the quality of services offered.

The enhancement of the success of this institution, it is essential for the company to change its way of doing things and adapt to the advanced and more reliable methods of conducting its activities. The marketing strategy of the company should switch to enhance sales and returns. Also, financial management should be transformed to allow the organization to save on the money it spends, which results in saving more money to carry out development and improvements in the company. A formulated business plan should ensure that it improves the business and offers strategic solutions for improving the business.

Mission

The Americana cleaning Services Company’s mission is to ensure that it provides quality services to the clients for all their residential cleaning services in a professional, friendly, cost-efficient, trustworthy and environmentally friendly manner. The Americana cleaning services our business exists to ensure that we attract and maintain as many customers as possible.  Our adherence to the quality services that we offer to our client in the friendliest and coast effective way will enable our business to grow and achieve its optimal goals. We ensure that our services exceed the customers’ expectations to keep them coming back to us.

Vision

The vision of the Americana cleaning services is to be the best cleaning Service Company in the state by exceeding customers’ expectations through their quality services within the first five years of operations. Change the definition of cleaning services company success through completing transactions with clients and finding solutions to their problems. Transforming the role of service providers by providing not only cleaning services but also consultation, expert insight and services required by the client. Changing the vendor relationship from a one-sided type of relationship to a mutually beneficial partnership which has a shared vision of success for both parties. Expand the business in America and other regions in the world to become an industry leader in the field of offering cleaning services through integrity, commitment innovation, safety and sustainability.

Market and Services of Americana Cleaning Services

The relationship between the company, the suppliers and clients, have enabled it to attract the market that it works with. The company deals with suppliers that are reliable and provides them with suitable environmental friendly products they use in their activities. The type of products the company uses makes their work efficient, enhancing customer satisfaction. The fact that the business offers excellent quality services to its clients that enhances its validity and credibility that contributes to having a good strong relationship with the clients, the company’s flexibility and wide range of services that it offers have expanded its target market.

The Americana cleaning company focuses on offering their services to all the people who require their services from middle-class clients to the upper-class clients, industries, educational institutions and commercial facilities. The market takes for the company is diversified as it does not discriminate or have a specific clientele that it deals with as long as you need their services and you can pay for them then you are an eligible customer. The company also has some flexibility aspects as it offers its services in different areas and does not deal with one specific area, which in returns expands its target market, which results in high yields.

The Americana cleaning Services Company offers a wide range of cleaning services to their clients. The services of the company range from general room cleaning, pet/child disaster cleaning, industrial cleaning, commercial facilities, and educational facilities, among other services. The company feels that one should not come home from work to start cleaning the house instead of relaxing and getting his or her energy rejuvenated for the next day. The Americana cleaning company offers its services to all clients from those who do not feel like cleaning their house, to those who require cleaning services after a messy party in the house.

Organization Management

The Americana cleaning company is a sole proprietorship owned by Brian Michael, who acts as the Chief Executive Officer of the company. Below him, two managers help him run the activities of the company. There is also a marketing manager who ensures that there is awareness created about the company to help it attract new customers and remind the old customers of its existence. The other 20 employees are divided into groups or units, depending on the type of job they are doing. In every group, there is a supervisor or group leader who coordinates activities on the ground.

Marketing and Sales Strategy

The success of the Americana cleaning services company’s success depends on how big and reliable their market is. The market determines how the products or services you offer get consumed, which dictates the number of returns you will have from the business. It is vital to have a business plan in place that will enhance the marketing and sales strategy of the business to ensure that the company achieves its optimal goals and objectives on returns. The strategy applied in a plan should be realistic and achievable to prevent frustrations or over straining the company’s resources. The marketing and sales strategy that will help the organization achieve its goals is as follows.

Ensure that the company adopts the new method of advertisement and marketing by using online platforms. Most of the contemporary businesses have adopted the use of technology in their marketing and sales strategy as it is easy to use, and it reaches out to more people compared to other forms of marketing and sales. The Americana cleaning company should develop a website or social media page where they advertise their services to their clients and their contact information to help the customers reach out to them for the services. This strategy will ensure fast communication and will create awareness about the company to the public which will enhance their marketing and sales, resulting in high returns.

The other method the company can use is advertisement through billboard fliers and posters. This is cost-effective, and this type of advertisement can be placed in strategic positions where many people can view it. The posters, flyers and billboard should be as attractive as possible to catch the attention of the passerby. They should consist of all the vital information about the company, such as the services their offer and their contact information. This method is effective, and at the same time, it is not costly. Advertising the business will create awareness of the industry many people will reach out seeking the services offered by the company, which improves the sales and returns.

Financial Management

The management of the company’s resources is an essential aspect that each company should employ to enhance the efficiency of the productivity of the company’s process. This should also apply in the Americana cleaning Services Company to ensure that it maximizes on its finances to offer best quality services to the clients with minimal cost of operations. Financial management ensures that the company has strategies in place, which allows it to maximize its capital income and minimize its capital expenditure. Financial management can be done through budgeting and ensuring that there are plans; activities, resources and equipment that provide the financial resources of the company are well managed.

One way that the Americana cleaning company can use to manage their finances is to ensure that they have effective marketing strategies that will enhance its market range which contributes to high returns for the business. The marketing strategy used in creating a broad market should be efficient and cheap to maximize the gains of the business. Marketing activities like the use of online advertisements, poster and brochures is an effective and affordable way of creating a massive market for the company to increase sales and returns. Creating awareness is the primary element for ensuring that the business is thriving as it allows the market to approach the firm for services.

The business should also run under a strict budget that prevents impulse buying or other ways of wasting the company’s resources. It is also essential to sufficiently train the workers handle different sectors of the business so that multitasking can be encouraged which will save the money used in employing more people to carry out some duties. Adopting energy sufficient gadgets and vehicles will help the company save a lot of money that could have been spent on purchasing fuel and paying for electricity bills. Company finances should be kept under strict rules and should be well documented for accountability.