The British analytical database firm organisation
The British analytical database firm organisation and it is associated with advertising and other services oriented to data mining provided to the corporate sector clients. Due to the involvement in the scandal issues of leaking personal data of people without the permission of them; therefore, it has faced much criticism in the last few years ago. After the Cambridge analytical scandal the people lost faith in Facebook and Cambridge organisation. In contrast to this, the marketing leaders should pay more concern towards the expected repercussion of this scandal on the marketing industry. It is imperative to maintain the confidence level of million people which they have lost after the breach of data. It is necessary to monitor the organisation effectively. In this concept the business opportunity was the implementation of proper planning, proper planning was essential that will help to meet the goals of the customer’s needs and through the incorporation of policies and planning and hence it will not meet a challenge to its position. This particular reason was the reason of distrust among the public.
On the other hand, it had the opportunity to control and maintain the services it provides in its business and this aspect, and it has failed to maintain the security of the information related to the users. The proper inspection was therefore in need to check the information of the users. The other important strategy was the segmentation the Cambridge Analytica organisation for the expansion of its business was targeting the audience and creating a segmentation between the customers for the development of its business geographically. It had a reputation brand positioning globally, but the popularity went on decreasing due to ethics, morality and the cultural responsibility that has harmed the society as a whole. In contrast to this, the company has the chance to gain its marketing effort by incorporating the Corporate Social Responsibility initiative for its marketing advantage, which may have resulted in the expansion of its business.
Cambridge Analytica reputation severely impacted and it had tried to retain its position which was due to the scandal issue which gives a significant setback to its business in the long run process this consequence had resulted in negative response from the media. The corporate image of Cambridge organisation threatened its user’s more extensive amount. It had tended to recover its position with drastic measures like deleting their account from social media. However, it has tried to sustain its place because of its company image over the last few years was very significant.