The cultural perspectives of Chile
Its geographic orientation strongly influences the cultural perspectives of Chile. The indigenous cultural aspects of the nation are significantly impactful on the business day-to-day operations. The ancient Chilean culture is blended with European norms, which has created a diversified cultural scenario. The cultural characteristics of Chile are differentiated into two parts ‘northern culture and southern culture. The dance form, music, and artistic excellence of north Chilean culture and South Chilean culture are different.
The cultural perspectives of Chile which can be impactful on the business operations are as follows:
- Cultural diversity: Diversified culture is one of the crucial aspects which can be impactful on the business operations of Chile. The business leaders must be careful enough to protect the dignity of diversified cultures. The pluralistic culture of Chile is especially the blend of ancient Chile culture and European culture. Thus, the mixed culture will be powerfully impactful on both employee behavior and consumer behavior. A respectful attitude must be shown to all the cultural dimensions irrespective of cultural background.
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- Religious views: Religious preferences of the people of Chile can be impactful on the business environment. More than 70% of Chilean are Catholics, and more than 15% are protestants. Thus, Christian religious culture is prevalent in Chile, which affects business relationships and consumer relationship management. A respectful attitude towards Christianity should be highly prioritized in business behavior. For example,- business organizations should develop products and services which are respectful towards Christianity.
- Arts and literature: Chile is rich in its artistic and literary value. Focusing on the aesthetic preferences of Chileans, business organizations need to develop a relationship with their target customers. The business organizations should decorate offices and greet customers showing respect to the artistic and literary preferences of customers.
- Education: The education system of Chile was developed under European colonial culture. Moreover, USA immigrants have also impacted on the education system of Chile. Thus, the mixed form of the educational system has enriched the scholarly literature. Business organizations need to be careful enough while interacting with the Chilean people. The employees of business entities should be respectful towards the mixed educational value of Chileans.
Cultural dimensions strongly impact on the business relationship of countries. The diversified cultural perspectives of Chile has both positive and negative impact on the USA business organization. Positive effects on the USA business organizations are as follows:
- The mixed cultural dimension can help create a diversified organizational culture where all the employees and customers will be equally respected.
- The mixed cultural perspectives of Chile can ensure the brand value of the business entities
- The diverse aesthetic value of Chile can be beneficial for organizations to understand the different kinds of cultural perspectives that help to initiate global business.
Negative impacts of the mixed cultural characteristics of Chile on the USA business organizations are as follows:
- Mixed culture can create a large communication gap between buyers and sellers at the initial days of business
- Business organizations may fail to address the cultural preferences of the local audience at the initial days of activity.
The entire study has evaluated the cultural characteristics of Chile and its impact on business day-to-day operations. It can create transactional issues, consumer elation issues, and employee management issues. Hence, the mixed cultural scenario of Chile is useful in developing a robust, diversified culture.