The growth of social media

The growth of social media

The growth of social media has to lead to increasing the pace of digital marketing across the world. hereby branding companies pick ideas and trends in popular social media mainstream such as twitter to market their brands. Also,  sporting activities lead to increasing engagement between the fan and their star player in the social platforms. As a result, companies selling sport are using star players to advertise and market their products online. Consequently, leading to the rise of sport branding companies such as Avon Sports apparel and Dick’s sporting goods because of the massive impact of social media in marketing their brands.

The increase in demand for sporting products such as athletes’ footwear,  exercise equipment, and yoga pants for women. A company like Dicks Sporting goods have developed its growth strategy by relying on social media to popularize their brand. Ideally, to increase its impact on social media as well to reach many customers, Dick’s sporting has partnered with  Stack Sports, a technology company. The partnership makes Dicks sporting to be part of the team managing the software market. Notably, there is growth in the use of mobile digital apps by parents and coaches in managing children’s sports activities and schedules. Therefore, diCks Sporting can reach a broad range of customers by offering discounts and incentives to individuals using the app. Generally, dicks sporting goods uses twitter and facebook page in marketing their brand, whereby the company has 440,000 facebook users and almost 19000 followers on twitter.