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Women

The impact of violence against women in advertisements

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The impact of violence against women in advertisements

Capella, M. L., Hill, R. P., Rapp, J. M., & Kees, J. (2014). The impact of violence against women in advertisements. In Advertising and Violence (pp. 102-120). Routledge.

The source discusses how the portrayals of violence and abuse by the advertising media impact society. It goes ahead to analyze some of the advertising media portrayals of cross-gender aggression. The findings are based on scientific research. According to the source, an increased rate of aggression and rape towards women has been promoted through the advertising media. The source reports that even though sexualized violence appeals may appeal to a section of the market, it is not an effective marketing tool.

The source is a reliable source since it has been written by experts in marketing and lecturers from different universities. The source has been peer-reviewed. It has various sources to support its content. It has an in-text citation and reference page with all the references that have been used to write the article. I will use the source in my research work to show that advertising media has portrayed women as objects for sexual violence and violence in general. The source has an example of the use of a banner to advertise a film, by putting portraying violence against women as an example of advertising media portraying women as objects of violence.

Frith, K., Shaw, P. & Cheng, H. (2005). The Construction of Beauty: A Cross-Cultural Analysis of Women’s Magazine Advertising. Journal of Communication 55 (1), 56–70.

The source analyzes how different cultures construct beauty and use them in advertisements. It analyzes the advertisements in beauty magazines and women’s fashion in the U.S., Taiwan, and Singapore and how women are portrayed sexually in these three countries. The source shows how different cultures portray women based on either the body or a pretty face.

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The source is a reliable source because it is written with experts. Frith is an expert in the beauty industry and international advertising. She has written different articles on beauty and advertising societies. The authors are also experts in advertisement and beauty. The article is peer-reviewed and has well-researched information. It has reference at the end. The article also published in journals of communications. I will use the source in my research paper to show how the advertising media has portrayed women’s beauty as a pretty face and as body shape in different cultures. The source will act as evidence that the advertising media portrays women based on the culture of the consumers targeted by the advertisement.

Salem, M. Z., Baidoun, S., Walsh, G., & Sweidan, N. (2019). The effect of female portrayal in advertising on the Palestinian female’s purchase decision. Journal of Islamic Marketing.pp 60-65

The source analyzes the portrayal of women in an advertisement based on culture. The source indicates that every culture demands that women should be portrayed differently to appeal to the intended customers. It is evident from the source that a sexual portrayal of women may appeal to one culture and be offensive in other cultures. Open web and satellite TV channels have also made the advertising media to reach beyond the intended demographic.

The article was published in the journal of Islamic Marketing, the evidence that it was peer-reviewed before publication. It is written by an associate professor of management, Baidoun, Walsh, from the National University of Ireland and other experts. The article has citations from peer-reviewed sources and has a reference list at the end. I will use the source to demonstrate how advertising media portray women in Islamic culture. The article will also help to elaborate on how advertising media is using the web and satellite TV to portray women without considering demographic boundaries.

Zhang, Y.; Miller, L. E. & Harrison, K. (2008). The relationship between exposure to sexual music videos and young adults’ sexual attitudes.  Journal of Broadcasting & Electronic Media, 52 (3): pp. 368-38

The sources examine how music videos portray sexual attitudes. According to the source, when people are exposed to more sexually explicit videos, they are more likely to endorse sexual double standards and premarital sex. The source found that gender, overall television viewing, and previous sexual experience had little impact on the potential interaction with sexual music video.

The source is written by two holders of Masters of Arts degree and a professor of communication. The source was published in the Journal of Broadcasting & Electronic Media. It is peer-reviewed, and it has a reference list at the end. The article has more than 35 cross-reference citations. It is, therefore, a reliable source. I will use the source to discuss how the film industry portrayal of women affects society. I will use the example of music video and its influence on sexual behavior to show that film can also portray women as sexual objects. In most music videos, it is the women that are portrayed sexually.

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