The increased use of emerging technologies
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The increased use of emerging technologies has pushed business organizations to find it easy to go global since they can get potential customers through the use of social media platforms like Facebook, Twitter, and Instagram as marketing tools (Barker, 2017). Additionally, global marketing can be done to achieve offensive or defensive goals. The offensive goals primarily help the organization maximize total sales and revenue, catalyze growth and profits, improving its market position, among others. On the other hand, defensive goals are primarily meant to help the organization deal with competition in the industry, gaining technological innovations in other countries, taking advantage of any differences in operational costs, strategies to deal with foreign companies in the market, among others. Through the above goals, the organizations get clear objectives and purposes as to why they need to go global. Lastly, organizations ought to evaluate the various growth and entry strategies of global marketing before adopting it.
References
Barker, T. (2017). A Marketing Oriented Perspective of Standardized Global Marketing. Journal of Global Marketing, 7(2), 123-130. doi: 10.1300/j042v07n02_08