The services market mix

The services market mix

A service is an act of performance that one party can offer another that is mostly intangible and does not result in the ownership of anything: its production may or may not get tied to a physical product. Below is a figure showing  the services offered in the company:

We have several powerful forces that help in transforming service; those forces include government policies, business trends, globalization, advancement in IT and social changes. Globalization will help to open up new markets and product categories which will increase demand for services; hence competition will stiffen. The services personnel offered by service staff is the essential aspect of od service; it is a source of customer loyalty by customizing service delivery and building close relationships with customers.

We have different perspectives on service quality, and include value-based-quality is a trade-off between value and price. User-based-quality lies in the eyes of the beholder. Manufacturing based-quality is in conformance to the firms developed specifications.  The firm has to determine its determinants of service quality which include tangibles, empathy, responsiveness, and reliability.  The firm has to have easy access, excellent communication and understanding of customers. The firm improved its service productivity with robots which increased productivity and customer satisfaction.  The firm created a customer feedback collection tool to aid in the assessment and benchmarking of services performance and quality.

Managing market implementation and control

Outsourcing, merging, focusing, re-engineering, accelerating, empowering and customer partnering are among the trends in marketing practices. To maintain market implementation and monitoring, the firm has to market department into five organization: functional, product or brand, geographic, matrix-management and market-management organization.

Brand managers initiate products improvements, develop a long-range and competitive strategy for each product. Gather intelligence on customer attitudes, performance and outcomes. The CEO’s of the company will help create a Focused company for they will appoint marketing officers and marketing task forces. They will empower employees and install modern marketing planning.

Marketing implementation is the process that turns marketing plans into action assignments and ensures they accomplish the project stated objectives. The types of marketing control for the firm include strategic control, efficiency control, profitability control and annual plan control.

Price strategy

Based on the company research given the two commodities, the price strategies will be different. The company will make Belgians legends available in three different quantities, 200g, 200g and 500g which will get sold at retail prices of $12, $17 and $28. Company wholesale price will be lower the retail price by 50%, not including quantity pricing for retails who sell a higher volume of our products. The Limited Edition Legends line will get priced at $1. Which allows the Legend Luxury Chocolatier to recover related to the seasonal products.

In comparison to three different competitive prices for three competitive companies and the strategies their overtake to price their chocolates. The first company is the large UK chocolate maker they price their chocolate according to according assortment sizes and packaging. The company also has an internet-based web page for corporate orders. Their chocolates are satin gift box with 1,800g assorted for $60 and small star-shaped satin gift box with 280g  for $12. The corporate orders get priced following the size of the order, delivery instruction and customization required. The second company, Family-owned Chocolate retail, sell handmade truffles, and they price commodities according to gift boxes and Christmas packages. The third is the specialized gift company which sells gourmet chocolates 150g for $g and 400g for $12. They price their chocolates according to deluxe packages. In making price decision, consider the nearest competitors price and anticipate responses from the competition.