The success of Quick Service Restaurant Businesses

The success of Quick Service Restaurant Businesses

            Quick service restaurants or fast food cuisine are food outlets that other meals that require less preparation, which can be ordered as one passes through or delivered in the shortest time in the locality. The quick-service restaurant industry has grown around the world, offering a variety of foods to people of different cultures. Such businesses include Taco Bell, Kentucky Fried Chicken (KFC), and McDonald’s. Therefore, the paper exhumes strategies such as increased variety, lowered prices, promotion and branding, and location for success in the Indian fast food industry.

Variety in India is essential in ensuring that the consumers have a taste of their cultural foods. Taco Bell mainly focuses on Mexican-inspired meals, which lack the crucial components of Indian cuisine. Integrating different menu such as the inclusion of vegetable take away and spiced foods would significantly increase the success rate of Taco Bell in India. With Taco Bell focusing on the urban market population, the inclusion of “vegetarian veto” would be essential to provide needed meals for the 35% vegetarian population in urban areas of India. With other outlets such as KFC and McDonald’s incorporating Indian friendly foods, Taco Bell must follow the same direction. Therefore, the inclusion of vegetables, herbs, and spiced flavors in meals such as nachos, burritos, quesadillas, and crunch wraps will increase the number of customers, thus, increasing the success through increased revenue collection.

Lower pricing in quick service restaurants is essential for attracting more customers to the outlets. Passing a price advantage to the customers would not only increase the number of customers but also increase the number of sales per customer. For Taco Bell, the introduction of free beverages such as Pepsi would make it price-friendly for customers to come to the restaurant primarily. By lowering the pricing and offering a better meal, the company increases customers in the middle and lower class, making it favorable for them to afford the foods. Therefore, the lower pricing would make it a success for the company due to the increased number of customers. .

Promoting and branding are essential for the success of any company engaging in new territorial markets. For Taco Bell, advertisements through the media, especially social media, is vital for its success. Most of the target population of Taco Bell are people between the age of 24years to 30 years. Hence, paying for advertisement and promoting through media platforms such as television, radio, social media platforms such as Facebook, Instagram, and Twitter would attract more customers to their restaurants. Therefore, with the combination of lowered prices and a variety of culture-friendly foods, promoting the brand would attract more customers, especially those in colleges and small businesses.

The development of a company highly depends on different sources of revenues from different branches. The high customer traffic in the region promotes the development of various departments of the company. Taco Bell’s success would be supported by diversification in location, aiming at different urban areas in India, promoting its penetration in the fast-food market. With the increased number of Taco Bell outlets throughout the country, more employment would be increased, indicating the success rate of the company, and acceptance by the locals.

Conclusively, a quick-service restaurant business, has grown to include other markets globally. The success of these brands in the market is highly dependent on their pricing, diverse locality, increase in variety to accommodate the host’s culture, and efficient promoting and advertisement strategies for the aimed population. Therefore, it is essential to consider these aspects when expanding to different new markets of the fast-food business.