Theory Analysis of Ivan Pavlov
Pavlov, in his theory, focuses on paring stimulus with a conditioned response in learning. In his famous experiment with his dogs, he was able to figure out that an event or objects could trigger a conditional response. He demonstrates how the availability of a bowl would trigger the dog to salivate. Salivation, in this case, is a positive response triggered by the presence of the bowl. He also observed that the dog had started to associate food with the lab assistant. This created a learned and conditional response (Pavlov, 1977). He went ahead to design an experiment using a bell as the neutral stimulus. He did this by ringing a bell as he gave food to the dogs. After some time, he rang the bell without giving food to the dog. He noticed that there was an increase in the dog’s salivation. This gave a new conditional response in the dogs. The theory later developed to classical conditioning, which focuses on learning related to an unconditional stimulus that already existed. Don't use plagiarised sources.Get your custom essay just from $11/page
What mental/behavioral process does it seek to explain?
The theory applies to the responses that the consumers have when they hear the word sales. This is because the word sale alone can develop the urge to shop even when the consumer does not have a specific need at that time. Also, the consumer may associate a particular experience or perception after marketing experience. For example, many people may associate Coca-Cola with high-level refreshments and good taste. The coca-cola company has successfully used these techniques for years. It associates various environmental factors and activities like dehydration, sports, and heat with their product (Zlomke, Greathouse, & Rossetti, 2019). Such reasons and activities make people thirsty. According to the loyalty marketing firm, cold Coca-Cola acts as a signal for the arrival of heat and thirst. Therefore a person will automatically feel thirsty when they come across a big read poster with a glass filled with sparkly, bubbly cola on ice.
Determine its usefulness
The theory is useful because it allows marketing professionals to be more effective in reaching their audience and bringing values to their employers (Limbad, 2013). Through the theory, marketing is becoming more effective, thus more returns of a particular product.
Support why/why not you would agree/disagree with this theory applying what you have learned about psychology
From the knowledge acquired in psychology, I agree with Ivan’s theory due to the following psychological reasons. His argument had a reverberating impact on psychology and the thinking of other thinkers like John B. Watson. The approach also had a significant contribution to the school of thought called behaviorism. Behavioral psychology is based on the idea that all behaviors result through conditioning, which occurs through environmental interactions. His arguments in flexes influenced the growing behavior movements. I believe in the argument that practices our actions are shaped through our responses to environmental stimuli.
Is the theory generalized?
The theory has a generalization stimulus, which is also an outcome of classical conditioning. This happens when the organism that is being conditioned learns to relate similar stimuli with conditional stimulus. An organism displays a conditional response as a result of being exposed to stimuli. In Ivan’s theory, the dog would respond to any other tone that is close to the bell through salivation even if the dog was not directly conditioned to respond to the specific sound. The theory applies to all gender and cultures because it relates to any learning process.
References
Limbad, S. J. (2013). The application of classical conditioning theory in advertisements. International Journals of Marketing and Technology, 3(4), 197-207.
Pavlov, I. (1977). Classical conditioning. Learning and Instruction, 4, 26.
Zlomke, K. R., Greathouse, A. D., & Rossetti, K. (2019). Behavioral Therapy and Cognitive–Behavioral Therapy. The Encyclopedia of Child and Adolescent Development, 1-11.