Things I found interesting in selling and marketing
There are several things I found interesting after reading Selling and Mktg the Entrepreneurial Venture Core Curriculum, by Frank Cespedes.
When the entrepreneur wants to know more about potential buyers, a point I fount very interesting from the reading Selling and Mktg, the Entrepreneur Venture Core Curriculum is visiting potential customers. And, I think this is so important because the entrepreneur will get to interact with the potential customers and get to know the current product in the market and the challenges the existing products are causing to the customers. This will enable the entrepreneur to recognize the best product to offer to the customers that will solve their problems. This may include knowledge of features to add in the product to benefit the customers.
Also when the entrepreneur wants to know the best choice of the product to focus on, the point I found very appealing from the reading Selling and Mktg the Entrepreneur Venture Core Curriculum is identifying the ventures core customers. And I found this so interesting because the entrepreneur will choose the customers who are in demand of the particular product he or she is selling. By selecting the core customers of their products, the chances of an entrepreneur having difficulties in popularizing their products are very minimal. This is because the customers will need that particular product to solve their problems.
Lastly, when the entrepreneurs want to strategize on selling their products, the point I found very interesting from the reading Selling and Mktg the Entrepreneur Venture Core Curriculum is the Why, What, how and where theory. I found this crucial because if the entrepreneur can understand the meaning in every term from this entrepreneurial selling theory, he or she will know what is required for an entrepreneur to sell the sales successfully. The entrepreneur will understand why selling is essential and also know how to get better in selling. This will enable the entrepreneurs to conduct their selling in a better way and manoeuvre in a competitive market.
References
Frank Cespedes – HBSP. (2014, September 1). Selling and Mktg the Entrepreneurial Venture Core Curriculum.