This post has something that even a thousand dollar Content Course doesn’t…
And there, you took the bait and expanded the post to know more. Isn’t it?
That’s how Click-Bait works.
Clickbait is one of the great techniques to boost your CTR. And many facebook pages implement this tactic in such a way that even I fail to refrain from clicking.
Some adult pages upload a tempting graphics and just mention this simple thing-“5 things you must know to satisfy a woman in the bedroom.”
And there’s where all of our sakht laundas get melted. No matter what, we men always have the curiosity and a weak point about the above fact, buried deep down somewhere.
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The moment we see this, our sub-conscious mind forces us to click on it.
But the reality is, people are using click baits mainly to scam. A story with a picture of a girl, when clicked, lands upon a page that says ‘How to increase height in 1 day’ or something like that.
Heartfelt wishes for those who think that Click Bait is also a kind of Copywriting.
But the real fact is, ‘Copywriting is a kind of click-baiting, but click-baiting isn’t Copywriting.’ Understand the difference.
The one who knows social media syndication and can distribute their website content effectively through stories and feeds eventually gets drastically higher CTR, and it’s proven.
In fact, I’ve seen many posts of Push start community with such a click-baiting start, of course not in a spammy way.
The simple funda for creating an effective Click-Bait is to find the relevancy of content and relate it to the emotion of people. In other words:
If you have an article about why Android is better than iPhone, you can use “Wow, this phone has a feature that even iPhone doesn’t,” and people starts cooking hanky-panky in their mind.
That’s just a small example of how we can harness click-bait effectively.
Another thing, for stories, click-bait is more straightforward since it will make readers land upon a link on swiping up.
But in case of a post? Simple.
Use the click-bait as the H1 in your post and add full-stop in the next 3-4 consecutive lines and start the real post from then on.
Facebook algo will eventually hide your content and will only be seen after readers expand it.
Thank me after you drop down your views as well! 😉
Sayonara!