Video Marketing Statistics
The importance of video marketing cannot be overstated. For a few years now, videos have been one of the best forms of marketing content. Indeed, Cisco Systems predicts that videos will make up 82% of consumer internet traffic in the US by 2022.
Omnicore recently conducted a study to establish the importance of video in marketing. The findings were truly revealing.
First off, 87% of brands used a marketing video in 2019, compared to 81% in 2018 and 63% in 2017. It means that video is now ahead of infographics, case studies, photos, podcasts, and mobile apps, to name just a few. Only social media posts (96%) are more popular among marketers.
The study also found that more than 85% of Americans watch at least one video online every day. On the most popular video platform, YouTube, 2 out of every 3 users visit the site to watch a video weekly.
The impressive stats don’t end there;
- More than 75% of respondents say videos have convinced them to download a resource or make a purchase in the past
- At least 68% lauded video as the single most-desirable way to learn about new products and offers
Spare a few minutes to check out the rest of the findings to discover how you can use video to improve your marketing.