W1D1 Responses
Phyllis
The text clearly explains the meaning of marcom and gives an illustration of how this concept is being demonstrated in society currently. For example, the organization has been able to reach out to their customers through billboards and the internet. How companies are using marcom has also been illustrated whereby they are using it to create awareness so as to have an increase in the demand for its products. The text also indicates how marcom has been integrated, whereby the company has embarked on using clear messages to pass information to its targeted customers. The article also gives the Begehr point of view on how the content used by companies in its marketing will impact IMC. According to Begehr, she states that with clearly establishing content, this will help the company to reach out to its customers in an effective manner. The content also being advertised will attract more customers, thereby leading to the company’s success.
Allison
The text describes marcom as a plan used in marketing. This technique is used by companies when they intend to pass certain information to their targeted customers. This has thereby resulted in the integration of functions within marketing, and as a result of this, there has been the achievement of the company’s goal. This technique also helps the company to align itself with the set goals. The text also highlights that this technique is useful since the company is able to remain flexible in its marketing. According to the text, Begehr’s perception towards IMC is that its implementation would be more effective than advertisement since by using well established content will be more appealing. There is also an illustration of how the use of content as marketing is useful in branding.
W1D2 Responses
Nathaniel
The text responds fully to the discussion questions, whereby it first indicates where IMC communication tactics fit in the management flow chart. The tactic comes after a strategy development. It also highlights tactics significance whereby they help in the achievement of the company’s goals. The post also gives an illustration of how strategy and tactics help the organization in its marketing strategy. If one wants to lose weight, one has to eat healthy and also exercise more; this also applies to tactics and strategy whereby the organization is required to structure them according to the customer’s taste and preferences. It also gives an illustration of the need for integrating and ensuring that there is consistency with the potential customers since this results in increased sales.
Andy
The post highlights the importance of using IMC tactics, whereby they help the company in discovering the message it will deliver to its targeted customers. It also shows where they fit in the marketing management flow chart since the manager can introduce the objectives that need to be accomplished. Thus, the manager in charge of creating a marketing program creates strategies that enable the company to achieve its set goals. The text also highlights the need for integrating the marketing tactics with its marketing communication since this contributes towards passing the relevant content to the targeted population. Also, by being consistent with the potential customers, the company is able to understand their needs and supply products according to their needs. The text also states that as a result of poor planning, this may result in poor performance and where there is the use of strong strategy, this result towards the achievement of the set objectives.