water loop region health coalition marketing integrated communication plan
Waterloo region health coalition is an all known charity organization that reaches to every person in the grassroots. Considering the history, this organization diversified means of reaching out to the community to empower the it is involved n promotion of disease awareness in the region , interestingly supporting the charity work in the community is a change in the whole society. This plan will focus on the water loop region health coalition marketing integrated communication plan concentrate on how is the way it communicates to reach out in the efforts of the companies charity work in empowering the children, through community-based health care programs.
It has been able to achieve this through the use of local investments and advertising sponsorships. This integrated marketing plan is aimed at giving an overview of this company as a charity organization in empowering the community outlining the essential products and provides the company with a position in the market as well as analyzing its market competitors. Waterloop healthcare coalition has been able to utilize social media platforms such as YouTube, Facebook ,twitter and instagram to communicate while disseminating the messages to the world. Most importantly it dwells in analyzing its capabilities and position in the market among the key competitors doing the same task in the community.
Objective of the company
Facilitating the interaction between the waterloo Region health coalition to interact with the all people in the society
Promotion of disease awareness among the families and making the public active on how it connects with the community
Increment of the subscription and membership as well as the sales of the products
To meet the above focus, there should be effective and efficient public relations opportunities.
The following plan is, therefore aimed at exploring the different methods of achieving public relation; this could be achieved through community based events, sponsoring games as well as the promotion of online shops and social media.
The plan will focus on a review of the appearance of the company website, how it appears in the online as this will help in bringing more content which could be useful in enhancing the personalized profile of waterloo heath care promotion as this would make it different from the key competitors.
They enjoy spending time as a family. They participate in and attend community initiatives and events. They have an interest in the region and make an effort of informing all members in the region on healthcare benefits. Some of them are occasional or regular visitors of the website, while others are potential groups who can benefit from the company. Don't use plagiarised sources.Get your custom essay just from $11/page
In 2019, the company is focusing on having a promotional target which would enable the company to appear appealing to the target groups. Interestingly the public needs to understand that in 2019 the company is aiming to be the most charitable organization the region. The organization depend on both the members and the target society embers and therefore there is need of external public is critical in the integrated marketing plan of our charity organization.
Additionally, the company is also said to have the internal public. These are mostly the people working within the different departments, of the coalition, the community partnerships, the healthcare professional . To ensure that the company becomes the best there is need of educating the staffs on the iams and focus of our charity organization as this will make all departments remain relevant to the waterloo healthcare coalition this is connected to the community.Meaning that it empowers the community as whole.
The team working in the company’s website advertisement and commitment in capacity building ,has so far shown higher level of awareness of the products that the coalition has and tries as much as possible to circulate ,get community partnership and come up with many community events this shows in a manner that is coordinative as this help in ensuring that there is higher level of awareness in the management of the company , this help in making the company get position in the market as far as the company s associated with high level of integrity. The same is reflected in cases where there is promotion of the community on enlightening about disease control and other programs through charity works as thus is the key aim of the company to empower and make every person feel belonging to the same community.
WATERLOO REGION health promotion overview :
It has an organized monthly meeting scheduled to upate on the progress of the company
Acts as healthcare watch dog in Ontario
COMPANY HISTORY
The company is specifically dealing with the protecting and improving our public health care system, this is the group for you. We’re a non-partisan group of individuals and organizations, and we empower members to become actively involved in the making of public policy, and to help protect our health care system from threats such as cuts, delisting and privatization.
The organization is aiming at advancing and expanding to even bigger territories into eh market as it aims at reaching out to many parts of the world. Interestingly, the company aims at coming up with different platforms in the menu ,which revolve around the companies key functions. It also does operates with a set and well operated and anlysed field study which could help in making the country enlightened on issues of health and disease awareness.
There are also celar lines of separation between the different various products and services offered by the company to ensure that any problems encountered at one activity will not affect the other events.
VALUES
While Walterloo region health coalition does not have a formulated statement of values, from interviews and conversations with staff, it is clear that the values that drive the organization are family, community and integrity. There is a sense of pride in the company profile , and its rich history. This is evident from the various visual displays the real mission and values of the coalition.To promote health care all over .
MARKET ANALYSIS
Industry Trends
There is a continued, steady decline of disease awareness in the society . However, online advertisements readership is on the increase, across all age and gender groups.
To take full advantage of this trend, the company need to make sure that their online profiles and versions are easily accessible and appealing to readers. In order to benefit from online readers, the membership and signing up as a ,member option seems to be the only viable model, but it remains a challenge to get people to sign up to read have online profiles on this company when so much is available online .However, as most reputable services advertised by the company follow this model, the key is to educate potential users about the value of reputation in the social actions and the dangers and disadvantages of relying only on unhelpful programs.
Sadly, many most of the online health adverts or sources are not only free of charge but also free of any semblance of copying and sharing in different areas and practice. Unfortunately, these are the most recent figures currently available . It is also unfortunate that a more detailed breakdown of online vs real live situation and physical meeting is not available. However, new statistics will be released to the in April 2020, which will contain recent figures and more detailed analytics of the company progress in creation of health care awareness and other charity works..
Target market
The primary target market, as identified by the client, is YouTube, social media instagram,facebook users who are involved in their community improvement action through social platforms.. This allows the company to strengthen its foothold amongst a younger demographic, engaging a new generation of community developers and healthcare ambassadors. When one considers the values of healthcare coalition there is a good fit between the values and the chosen target market.
BRANDING
The people out there will be focusing on the products brands
Developing new brands and adverts will attract more clients than the common used ones
People will be interested by any unique brand in the society
Interestingly one should take care of the brand that they feel is very reliable and can easily
The online platforms and pages should have display of the organization logo s this help to communicate the companies key aims and roles in the society.
PRODUCTS
The WRR has a range of products. The list below is only an example of these. Not all publications and events appear regularly.
YouTube clips and videos
Advertising products
Marketing tools
The coalition magazine
The coalition social action videos and clips
Online teaching on improving the community health care
COMPETITIVE AND SITUATIONAL ANALYSIS
COMPETITORS
In the modern era this coalition will compete with other faith based community organizations or NGOs,since they are al having one mission ,protecting public health care for all .
SITUATIONAL ANALYSIS
Strengths
- the coalition is well known health care promotion agent in the region.
- Strong regional presence.
- aways there to guide the community
- Strong community links
- Diverse range of products and services
Weaknesses
- lack of tehnological advancement in some parts
- Difficult to differentiate from other organization offering the same services in the community
- Stagnant subscription
Opportunities
- Modernise appearance
- Stronger, more visible community presence
- Attract all population in the society
- Use social media to attract internet addicted people more so the youth
Threats
There are several proliferation of new organization that are dealing with health care promotion too. The young group could copy this company and even practice or pretend to be an agent of the company.
CURRENT MARKETING INTITIATIVES
The coalition runs a successful program called Network Organizations. Through this program, nearby associations, gatherings, charities and organizations can approach the coalition for in- kind publicizing sponsorships.The size and nature of these sponsorships change broadly, contingent upon the idea of the occasion being supported.
PUBLIC RELATIONS
Situation
Publicity builds brands, and therefore, coalition opts to market itself though active public engagement and not traditional advertising. The marketing strategy will not only be cost effective but also contribute towards forming a personality for waterloo region health coalition.
The goals and objectives of the strategy include the following:
- Promoting waterloo region health coalition products to the community as well as the target market.
- Increasing subscriptions and sales for the range of products to the community
- Doubling the number of events.
- Establishing active measures for promoting waterloo region health coalition events
Promoting equitable healthcare and awareness to all
Key Publics
The target market comprises of the YouTube users,the facebook families and twitter and intagram, who include children and young married women and men. They are suitable as the target market because they value community development time and take part in community events and initiatives.
In addition, they are usually interested in the ongoing events in the region, and therefore, they are regular, occasional, or potential customers of waterloo region health coalition Although the target market is aware of some of waterloo region health coalition products, they should be made aware of all products and how to utilize them. While the young in the society make up the external public, the internal public comprises of staff in departments such
Strategies
Events
The events include family and child friendly community events, with a high number of the targeted young families. waterloo region health coalition will implement the following to achieve this:
- A strong presence in the regional presence to showcase one event product .
- An entertaining and visual presence
- A branded popcorn stand that dispenses small amounts of free cones.
- Dress students as turn-of the-century advertisment
- Skate: Sponsoring skating events. The relevant authorities promote such events online and also recognize the sponsors.
- Editorial collaboration: Collaborate with Editorial in events that waterloo region health coalition supports and ensure that the events are covered.
- Training: Provide monthly training to community and non-profit organisations and community groups.
Promotions
They will be crucial in increasing the number of non-subscription sales, existing subscriptions renewed, and new subscriptions.
Non-subscription sales: A key strategy is hiding clues in the newspapers, which the readers need to collect to solve a mystery or puzzle. The strategy will attract young readers. Another strategy is including a bingo card in the print edition and awarding the winners.
Renewal of subscriptions: the promotion under this category will award a grand prize to the wining family and several monthly prizes. It will run continually to encourage subscription and prevent other readers from “missing the deal”. Apart from that, waterloo region health coalition will reward renewals and new subscriptions with promotional discount to another publication.
Social media
The waterloo region health coalition utilizes various platforms on social media.
waterloo region health coalition has a Pinterest and Instagram account, which are very suitable for wedding, fashion, and food shows. In addition, most of the journalists own Twitter accounts. All these accounts serve the purpose of promoting events and generating traffic to the website. It is essential for waterloo region health coalition to include a section that features tweets and comments from readers as they respond to editorial content. This will encourage an authentic conversation and interaction with the readers, increase the number of likes and followers on social media, and integrate the online and print versions.
Online format
Due to the availability of the internet, more people prefer to reasrch online whenit come to health care data. Therefore, the competition for online reading is very high and waterloo region health coalition needs to ensure that it remains relevant and competitive. Being a regional group waterloo region health coalition competitors are other regional media. This is an advantage. Therefore, there is need to persuade the company to allow the use of produtccts’ individualization and flexibility. For instance, it could allow the site to modify the template by demarcating it clearly and including more white space.
Online content
The website should be modified to serve the purpose of displaying and promoting various products with more interactivity and easy access. It should also stimulate discussion and interaction between the public and waterloo region health coalition Apart from that, building journalists’ profiles will promote a strong community connection and interactivity.
An excellent strategy is including a website section that displays the reporters’ photos with interesting bios on their personalities, characters, and professional skills. Besides photos, the section should link to popular and recent articles written by them. They sold also detail their social media, which will consequently increase the number of people reading their articles.
waterloo region health coalition should consider include a photo gallery page for the photographs taken. Notably, parents are enthusiastic about reading newspapers publishing high quality photos taken of their families ate community events. Apart from that, most of the online and print content should be educational and recreational. Moreover, it should be child-friendly, relevant and up to date.
Conclusion
The organization has a substantial and respected profile in the regional community development . The efforts that have gone into building an online product have proven useful and successful. Will raise public awareness of all the products, thereby increasing sales opportunities. It is essential to build and maintain a personality for the company as a member of the community. It is also vital to keep exploring ways to embrace and harness the ever ‐changing technology to provide an exceptional product and to derive maximum benefit from social media and the organization’s online presence.
REFERENCES
. http://kdchc.org/about/oral-health-coalition/
http://kwpeace.ca/event/waterloo-region-health-coalition-monthly-meeting/
https://www.facebook.com/Kitchener-Waterloo-Ontario-Health-Coalition-484614811642613/