WHAT ARE CONTENT MARKETING INFOGRAPHICS

WHAT ARE CONTENT MARKETING INFOGRAPHICS

What is content marketing?

Content marketing is a marketing approach with a focus on building a strong relationship with your prospects and target audience by creating and sharing valuable, relevant, and consistent content. The goal is to retain a defined audience that is interested in your offering and to make them take actions that are profitable to your brand.

What is an Infographic?

Infographic is a blend of two words – Information and graphics. It means a graphical or visual representation of data, knowledge, or information to capture attention and to make it easy for the audience to understand the information contained therein.

What are Content Marketing Infographics?

Based on the above, content marketing infographics refer to creating and sharing valuable, relevant, and consistent content using graphical or visual representations. It is a combination of data, content, and graphic design.

An infographic can relay your message in a way that actively involves your audience. It simplifies complex information or remodels boring details into an easy to understand format along with visually appealing graphics.

Based on research, 80% of people are more likely to consume content if it features eye-catching images, and infographics are more likely to be read 30 times more than ordinary text content.

CONTENT MARKETING INFOGRAPHIC TYPES

• The Visual Article Infographic: This is a piece of writing converted to an infographic.
• The Flowchart: This gives answers to specific questions.
• Number Love Infographic: This makes use of graphs, charts, and stats to relay complex data.
• Comparison Infographic: It does a study of two independent things in a side-by-side comparison
• Timeline Infographic: Tells a visual story using an ordered timeline of how it happened.
• Data Visualization Infographic: It breaks down complex data using unique and clean designs.

IMPORTANCE OF CONTENT MARKETING INFOGRAPHICS

Infographics came into light in 2008. They have become famous for several reasons. They include:

1. Increased Brand Awareness

A standard infographic usually provides essential information about creators. The information provided can sometimes be the logo, email, website address, or even contact information. The information contained in the infographic is an effective way to grow your brand awareness because, as the infographic reaches people, there is an increased awareness about your brand.

2. Grab The Attention Of Your Target Audience

People are attracted easily to visual elements because humans are visual beings. Infographics can do the job of capturing the imagination and attention of your target audience better than words only. The information presented in infographics compels your audience to read and process the information therein. People, by nature, love stats, facts, and figures presented in an attention-grabbing way.

3. Increased Engagement And Shares

Infographics are visually appealing while making the information contained in it resonate with the target audience. There is an increased chance of the infographic getting shares from people who understand the data presented. The fact that your audience can relate to it increases engagement with your content and also gets you increased shares, which in turn increases your brand reach.

4. Increased Number Of Followers And Subscribers

The goal of content marketing is to share valuable information that resonates with your target audience. Content marketing infographics make this easy by presenting information in a simplified manner that relates to your audience. The simplistic presentation of data that is easily understood by people, in turn, gets you an increased number of followers and subscribers to your social media pages, websites, and a more extensive reach of the audience every time your infographic is shared.