What does Coca-Cola stand for? Is it the same for everyone? Explain.

What does Coca-Cola stand for? Is it the same for everyone? Explain.

In this paper, we are going to define what is Coca-Cola stands for. We shall also explore the great secret that has led to its enormous success over a long time. We will finish with the risky that facing and challenging it great prosperity.

The literal meaning of Coca-Cola’s name is from two different words that are Coca and cola. The first word Coca means the leaves while the second cola means kola nuts, which is a caffeine source. The more profound definition of Coca-cola means connecting with more individuals in the world no matter which country they market trade. Coca Cola Company produces syrup concentrates that it sells to various bottlers all over the world. The company name has always remained the same though it does its advertisements differently depending on the country (Stringer, 2015). The board well selects every advertisement they make before being broadcasted to the public to avoid any losing market.

Coca-Cola has successfully marketed to billions of people around the world. Why is it so successful?

Coca Cola company has managed to successfully reach all its customers over the world using the different strategies which have kept on evolving, depending on the customer’s needs. The Coca-Cola Company has developed a healthy believes system that has always made it being the leading produces of beverages in the market. The believe system is states that to gain world acceptance you have to social and emotional connect with masses (Berglund and Helander, 2015). This has been seen in the way Coca Cola company does its advertisement of the different products it is producing where it always showcases two people enjoying a Coke drink. Coca-Cola company refers to its self as the “Happiness Factory,” sharing every happy moment through Tasting the feeling. The communication strategy of coca-cola company mixes a wide range of media services when it comes to advertising, starting from billboards, radio, having its museum, and most television stations.

They offer the promotion to their consumers by giving them free drinks and apprises them (Berglund and Helander, 2015). Another way that it has managed to reach its broad market is through sponsoring games such as the world cup and Olympics since the year 1928. They have promoted the talents of its consumers through having the coke studio event where young people with abilities go to showcase them in every corner of the world. Coca-Cola has brand ambassadors from musicians to footballers, which they can reach the category of the individual with their products.

Can Pepsi or any other company ever surpass Coca-Cola? Why or why not? What are Coca-Cola’s most considerable risks?

It is difficult for other companies that deal with beverages and soft drinks to surpass the Coca-Cola company for now. The coca-cola company is the most known brand in the whole world that it has spread its brand globally (Foster, 2014). The Coca-Cola company’s marketing strategy started over a very long time ago, unlike other companies that started just the other day. The second reason why it is hard for other companies such as Pepsi to surpass Coca Cola is because of its business model. Coca-Cola company penetrates the different markets all over the world using unique methods where it manufactures and sells concentrates of beverage bases and powdered mixes to subsidiaries (Berglund and Helander, 2015). They then authorize these companies to prepare, package, sell, and distribute the Coca-Cola products under specified trademarks of the Coca-Cola company where it has incurred less cost of production and distribution. Yet, it is the brand that keeps on selling. Coca-Cola company is feeding the market with a wide range of high-quality products ranging from Coca Cola, Fanta. Sprite, Coca-Cola Zero, Minute Maid to Fanta Green Mango, and the list is endless, unlike the other companies which are focused on one line of products.

However, it does not mean that coca-cola invincible not to be defeated. If the other soft drinks companies work hard on their marketing strategies like spreading their brand international, they can give Coca-Cola a fair competition. If the rumors that Coca-Cola drink causes diabetes are proven to be accurate, it can lead to the company losing the majority of the customers who consume its products. Another risk that can significantly lead to the downfall of the Coca-Cola company is if it stops the massive advertisement of its product.

In conclusion, the high culture of the Coca-Cola company investing in the advertisement is the one that has made it is the leading company all over the world. Therefore, if any company that has ventured into the same industries of beverage wants to succeed, it should emulate the Coca-Cola strategy of investing in the global advertisement.