What is Instapage?

What is Instapage?

If you have an online business, one of the most important things for you to do will be to market your business to thousands of people online.

The internet is vast, and there are so many businesses, all trying to market their products and services. So, how do you capture your target audience’s attention?

One of the most important marketing strategies is optimizing the post-click experiences for your potential clients. You can quickly and efficiently achieve this by creating optimized landing pages and ad campaigns that aim for higher conversion rates.

There are a variety of tools available in the market that you can use to achieve an optimized post-click experience for your customers. Instapage is one such platform that comes equipped with a variety of features that will help you scale your business.

In this review, we will highlight what Instapage can do for your business, as well as how you can use it effectively. Stick around for some helpful tips on how to use the marketing platform as well.

What is Instapage Exactly?

Instapage is a SaaS platform that provides marketing solutions for its users. Through the platform, marketing teams can quickly create, personalize, and optimize post-click experiences at a massive scale. In so doing, Instapage helps online marketers increase their advertising conversion.

According to the platform’s website, Instapage is the first and only advertising conversion cloud.

The privately-held company was founded in 2012 and has its headquarters in San Fransisco. The brain behind the platform, Tyson Quick, is a well-known online marketer and entrepreneur. The need for creating Instapage arose when Tyson realized that creating an online ad campaign was not enough and that online marketers were losing out so much, thanks to poorly advertised campaigns.

As such, Tyson intends for Instapage to be viewed as a post-click optimization solution, rather than a landing page builder. Instapage, therefore, claims to deliver 400% more conversions, by personalizing the entire post-click experience for your customers.

Post-click optimization has been Instapage’s greatest success. Once site visitors click on an ad, Instapage ensures that they are directed to a landing page that matches the ad’s message, thereby increasing the chances of conversion. The platform has proven that running a unique experience for every commercial and trying out sophisticated experiments with it results in higher conversion rates.

Beyond creating fantastic optimized landing pages, Instapage is an excellent choice if you are looking for other useful marketing features such as A/B split testing, ad mapping, robust analytics, among other functionalities.

What Does Instapage Do?

We’ve already mentioned that the primary focus of Instapage is to optimize the post-click experience for higher conversion rates. Now, let’s get into the details of what Instapage will do for your online marketing business.

• Boost your paid search conversions

You are likely going to use PPC campaigns to boost your business. If this is the case, you are probably going to run some Google and Bing ads. According to Instapage, the conversion rate for Google ads is less than 4%. However, with Instapage, users can expect conversion rates of up to 16%.

Instapage boosts your conversion by sending targeted ads to post-click experiences that match the message on the ads. Through the platform, you can quickly build some stunning landing pages that are fast-loading and will increase your quality score. One of the best ways to improve your google ads conversion rates is by having a remarkable landing page for every keyword.

Both marketing teams and agencies can take advantage of this feature without the need of a developer. With Instapage, marketers benefit from the message-matched landing pages with reduced cost-per-acquisition while growing their businesses as well.

• Run paid social campaigns on Facebook

As the most prominent social network, Facebook holds the potential of a vast number of paying customers. It is, therefore, no surprise that many businesses today focus on driving Facebook campaigns to grow their audiences.

Instapage allows you to increase your conversions and ROI from your Facebook ad campaigns. The platform also makes it easier for you to convert your likes into paying customers.

One of the easiest ways through which marketers miss out on Facebook audiences is by redirecting their clicks to their site’s homepage or another Facebook page. Customers are likely to leave the website or page if this is the case.

With Instapage, you can optimize all your social campaigns to scale your business growth. Global blocks, one of the features of the platform, allow you to create and customize post-click pages within minutes. You can then create personalized experiences for different audience groups and every ad. Besides, Instapage will enable you to create pages that are 100% mobile responsive, allowing you to maximize all the traffic coming from mobile users.

• Generate leads

Another important aspect of your online business is to generate relevant leads. With Instapage, creating a personalized post-click experience for your target audience helps you increase the number of leads that you could generate.

Instapage’s entire system is designed to help you generate leads faster and more efficiently. With Global Blocks, you can quickly build, customize, and scale conversion-optimized landing pages within a few minutes. With real-time collaboration, subaccounts, and permissions, you can stay organized and keep track of your campaigns.

Aligning the pre-click and post-click stages helps you to generate more leads. Besides, Instapage provides conversion analytics that allows you to determine what strategies work and which ones don’t. You can then maximize on the better-converting pages, leading to higher lead generation rates.

• Increase your eCommerce sales

If you are running an online business, there are high chances that you have an online store as well. If not, you may find the need to build one as your business scales higher

Instapage is an excellent tool for eCommerce store owners. Just as the platform helps to improve the post-click experiences for online marketers, store owners can use it to build personalized landing pages that lead to more sales.

One of the most significant mistakes that eCommerce store owners make is building basic product pages. Say, for example, a potential client clicks on a Facebook ad on shoes. Instead of being directed to the shoes in your store, they are directed to a generic products page. The customer will likely leave your store instead of browsing around to look for the shoes that got them there in the first place.

Instapage allows you to create standalone pages that focus on conversion. By clicking on the shoe advert, the customer expects to view the range of shoes available in your store instead of all the available products, and this is what Instapage aims to help you achieve. The pre-approved mobile-responsive templates especially come in handy in helping you create personalized experiences within a short time. You get to increase your digital advertising ROI by creating personalized experiences for different audiences and every keyword.

• Maximize conversions using experimentation

You certainly want to gain the most from your marketing campaigns. Therefore, creating the best-converting landing pages should be your topmost priority.

With Instapage, you get to test your campaigns on the server-side without much compromise. The platform comes with a variety of features that you can use to ensure you only launch the campaign that will generate more leads and higher conversion rates.

A/B split testing is especially useful when trying to find the best landing pages. All you have to do is create several of the landing pages that you would want to use and compare their performances. The robust analytics dashboard provides real-time insight into how the pages are performing. You can also use heatmaps to track how your target audience interacts and responds t your campaigns, so you can determine what to include and what to get rid of in the advertising funnel. By understanding the behavior of your site visitors, it becomes easier for you to personalize their post-click experiences, leading to increased conversion rates.

Who Can Use Instapage?

One of the best things about Instapage is that it is a straightforward platform that doesn’t require much expertise to use. Both novice and experienced marketers can use the platform without too much hassle. Instapage uses a WYSIWYG drag and drop editor that makes the entire process of building landing pages quick and straightforward. All you have to do is pick the elements that you’ll use and place them where you would want them to appear on the page.

Another feature of the platform that makes it favorable for use is that it comes with a variety of templates. Thanks to these, you don’t need any coding experience, and you will only have to customize the template to suit whatever landing page you would want. Besides, the platform also caters to experienced marketers with some coding experience. You can choose to build a campaign from scratch and put your HTML and CSS skills to use.

In terms of the marketing size, Instapage is, unfortunately, ideal for businesses that are already a bit established and advanced ones as well. While the platform is perfect even for small businesses, online marketers who are just starting their journey may find it a challenge to keep up with the platform’s pricing plans. Unlike other platforms, Instapage only has two pricing packages, and small businesses may find the cost a bit too high, depending on their budget. However, for marketers who are not worried about spending a handsome amount for their marketing, Instapae is ideal for all kinds of online marketers.

Instapage is also ideal for businesses that have an entire team working on the ad campaigns. The platform comes with some lucrative team collaboration features that make it easier to work in teams to create, edit, approve, and eventually launch a campaign. Visual collaboration and real-time editing ensure that the team’s workflow is smooth, and you’ll notice that even when working with a large group, there will hardly be any glitches in the workflow.

How Can You Make Instapage Work for You?

Just like any other marketing tool out there, you will not achieve success with Instapage unless you understand what works for your business. It is worth noting that marketing needs vary across different business industries. Therefore, understanding how your business works is one of the most crucial steps for you to achieve success with Instapage.

Here are a few tips that you can use to ensure your success with Instapage.

• Understand your target audience

Although Instapage focuses on optimizing your Facebook and Google ads conversion, you must understand your target audience and determine where most of your traffic comes from. If most of your audience is not on social media, then you are not likely to make significant sales from Facebook ad optimization.

Understanding your target audience includes being able to answer questions on the best kinds of emails they respond to and the best times to engage with them. In so doing, you are also able to come up with more effective ways of generating traffic to your landing pages.

• Always be testing

Often, marketers are worried about having too many variations. However, Instapage argues that there is nothing like having too many variations of your landing pages.

You should always be on the lookout for better-performing landing pages. You can only achieve this by always testing different variations as you create them. Of course, you will need to monitor these pages and get rid of the underperforming ones.

You should try to keep the number of active variations constant. Besides, ensure you are generating enough traffic to go around all the versions that you have.

• Focus on one goal

A call-to-action button is a must-have on any landing page that you create. However, if you would like to generate more leads, you must ensure that the CTA buttons are not conflicting and that your landing page focusses on one goal only.

The content on your landing page should match your CTA’s goal. To help you with this, a rule of thumb is that you should begin with your CTA and then work your content to revolve around it. The copy should convince your readers to click on that button.

• Take advantage of multi-step forms

One of the reasons why you may be experiencing high bounce rates from your leads is because of reducing the fields in your forms. Remember that for an online business, building trust is essential, and most online users may not be comfortable with giving details such as their name and email addresses in the first steps.

Multi-step forms help you split the process into two steps. In the first step, you can ask your prospective clients some general questions revolving around their orders and your products. This allows them to compare quotes and take the first conversion step while remaining anonymous. You can then ask for their details in the second step after you have established a trustworthy relationship with them.

Multi-step forms are an especially useful tool when dealing with first-time clients who may nt have interacted with your brand before.

What Should You Do If You’re Considering Instapage?

Whether you are a beginner or an experienced marketer, you may be drawn to Instapage, thanks to all the attractive features that it has to offer. You may, therefore, have checked out a couple of reviews on the marketing tool online to have an idea of how it works.

The online reviews may give you a rough idea of what to expect. However, it is worth mentioning that businesses have different needs, and you shouldn’t rely on others’ reviews wholly.

Thankfully, Instapage, like other marketing tools, offers a 14-day free trial period. During this time, you will have access to all the features available for the Business Package, the lowest-tier package available on the platform. Your trial will end after the 14 days are over, or after getting 2,500 unique visitors.

Some of the useful features that you will access during this time include A/B split testing, post-click score, conversion analytics, page speed boost, heatmaps, and dynamic text replacement.

Signing up is free. However, you will need to provide credit card information so that the service runs interrupted once your trial is over. By signing up for the free trial, you ill be able to tell whether or not the platform works for your business before committing to it. Besides, you can always cancel your membership at any time if Instapage doesn’t impress you.

Parting Shot

Creating a personalized post-click experience for your audience is one of the best ways to scale your business faster. Instapage allows you to do so and comes with a variety of features that all collaborate to build the perfect experience for your audience.

You can use Instapage to boost your conversions, generate leads, and create stunning landing pages, among other marketing solutions that you may need. The platform is also quite easy to use and is ideal for small businesses, marketing agencies, novice, and experienced marketers alike.

Instapage could be the marketing solution that you may have been looking for. But, you don’t have to take my word for it. Try out the 140day free trial and decide if this is what your business needs.