Why Business Skills Are Important For Artists Trying To Make It Big

Why Business Skills Are Important For Artists Trying To Make It Big

Are you are an artist who’s looking to burst into the art business scene? One thing is for sure- you believe in your skills as a pro artist and are determined to make your life count. However, leaping into the entrepreneurial space can prove a little tricky. No need to panic. We’re here to help you transform your raw art skills into something of value- a stream of revenue capable of sustaining your livelihood, and even more!

Follow these three easy steps when commencing an art business to set you up for success:

Understanding what users want

What separates prosperous entrepreneurs from wannabes is the knack to conduct a proper feasibility study and comprehend what the audience genuinely want. Here is when most artists go wrong. You should carefully study the habits of art lovers in your locality. Then, find out what prices they are willing to pay for art pieces, where they want to make purchases, how often and when.

By learning your audience habits early and re-evaluating their needs often, you’ll be able to anticipate demand fluctuations, price your work, and know exactly where to set up your stall.

Art as a business

Many artists have, at some point in life experienced the classic dilemma- ‘I do not want to sell out, but I do need to eat’. Well, they say you can’t have your cake and eat it at the same time. But things are different when it comes to turning your casual artistry into a profitable business venture.

Imagine your dream life; 20 hours a week, unlimited ice cream, basking in the sun and making whatever art piece you feel like and whenever you feel like it. Drink it in. Guess what? You can create a business out of art, which in the long run will give you the right level of flexibility to do what you love most. To maximize profits, seek to diversify rather than specialize, which will help you cushion the job that you’re passionate about from low seasons.

While entrepreneurial know-how is something you can progressively learn, there are even specialized degrees that teach these skills to artists. Enrol for marketing, commerce or computer art degrees and take your knowledge to the next level. You’ll not only be able to leverage your skills, but also capitalize on any business opportunities that pop up.

Marketing Yourself

You need to get out of your comfort zone and aim to eclipse what your competitors are doing. Do more. And that includes marketing your artwork on all available platforms, right from social media to renowned galleries. Make your pieces accessible to the public as often as you can. You never which one of your works may get people digging deeper into their pockets.

Art is the only venture that can take you places, rub shoulders with the high and mighty, and still live a fulfilling life. But you’ve got to start somewhere- embrace marketing, strategic marketing!

Wrapping Up

Your art prowess may be the proverbial gold mine. And the only way to turn your skills to an economic venture is by harnessing relevant business skills.