Zingel Corporation
Zingel Corporation is a truck company that has been operational for 50 years and has experienced changes in the market. There has been increased competition, and the need to have competitive advantage arises. It is essential for the company to have working strategies, but the strategy Zingel adopted from 2008 didn’t produce the results they had planned. The company has failed to create policies that focus on the future, which makes its objectives minimal and easily achievable. Zingel fails to find new challenges and thus creates a comfort zone with no much progress and expansion. The company lacks clear policies and procedures in selecting the members of their team, and the managers use their techniques. The employees of a company play an important role in achieving success, and strict rules must be followed in ensuring that competent people are employed.
To ensure that Zingel gains the required competitive advantage, they should examine the market trends and understand the needs of the consumers. The company should produce trucks that address the needs of the customers and bring in more sales. The solution to having strategies that deliver results is to create them focusing on long-term goals. Zingel needs to develop objectives that are challenging by expanding production and the sales team. The sales team must be selected with great scrutiny, and therefore the management must review the entire recruitment process. The company needs to lay down procedures that are followed in the recruitment process. The employees should share the same values and vision as the company, and this can only be realized through a rigorous recruitment process.
The company will know that they have gained their competitive advantage by valuing their market share in the truck production industry. An increase in the market share means that they have gained a competitive advantage. Creating long term goals will be measured by the rise in the number of trucks produced annually as well as the sales realized. If the company creates working strategies, it will expand in production and increases its sales making them more profitable. To determine whether the recruitment process is successful, Zingel will evaluate the productivity and motivation of the new employees annually. An increase in productivity and motivation in the employees means that they used the appropriate procedures in selecting them.
Zingel is doing well in evaluating their progress and addressing issues leading to their lack of growth. A company must assess its techniques to ensure that they remain relevant and expand its market share in the industry. However, Zingel needs to improve on their marketing strategies. The company should seek to use the available online platforms and should create a budget for online presence. The company should not only focus on the sales team but also take advantage of technology.