sales and planning process of a company

sales and planning process of a company

The topic deals with the sales and planning process within the company. This tool is essential in enabling the company to achieve higher sales volumes. This is because of its emphasis on effective demand forecasting for the organization while ensuring that the company focuses on its strategic goals in the competitive environment.

Q2

The company which I work for specializes in making and selling consumer goods such as ready to eat foods, soaps, and shampoo, among other items. I work in the sales and marketing department, which has the primary responsibility of creating awareness of company products in the market. This is vital since it contributes to increasing the company market share and overall profit margins. (Hulthén, Näslund & Norrman, 2016) The company has a sales and operation planning process that aims at matching the company demands with its supply in the competitive environment. The implementation of the process yielded viable results in the pasts few years before its performance commenced deteriorating. The process has not been effective in the past due to conflict of interest in the management. This has resulted in declining sales volume of the company, which has resulted in the deterioration of the company performance in the competitive environment.

Q3

A leader has the primary responsibility of influencing the behavior of his or her team to work towards attaining the set goals of the organization. The primary goals that a leader anticipates to achieve they include profit maximization and meeting of shareholders’ expectations. As a leader, I will ensure the effective implementation of the sales and planning process within the company (Kaipia & Holmström, 2017). This will contributes towards the attainment of higher sales volumes for the organization. I will ensure effective policy formulation tailored towards curbing the challenge of conflict of interests, which undermined the process. Finally, I will embark on training the organization about the benefits of embracing the sales and operations planning process. This activity will enable me to be effective since it will influence the demand forecast for the company positively.

Q4

Risks are any form of occurrence that hinders the attainment of set goals within the organization. The company should formulate viable strategies tailored towards counteracting with the risks. The sales and operation planning process entails the integration of planning effort across the functional area within the organization to manage risks effectively (Kristensen & Jonsson, 2018). The risks that are linked to this process they include inaccurate forecasting, ineffective planning process, among others. As a leader, I will conduct effective market research to establish the needs in the market place to ensure effective sales and operation planning within the company. This will lead to the realization of the desired output for the organization.

Q5

The tradeoff is a situation in which taking one alternatives affects the other. The organization is required to evaluate all available alternatives based on merits to ensure the choice of the right one. It also contributes towards effective decision making. The company hence has to forgo some funds in order to boost the sales and operation planning process for the company. This will contributes towards the improvement of the organizational performance leading to its continuity as a going concern in the marketplace.

Q6

. Planning is vital since its emphasis on set objectives and goals to be achieved within the organization. The company requires effective planning to aid in resolving the sales and operations planning process to aid in its survival in the marketplace. The company is required to recognize the need for changes through conducting research developing goals for required changes, selection change agents who will include the sales and marketing team (Gardner, 2018). Diagnosing the current environment situation, developing and implementing the plan for changes. This will contributes towards the realization of the desired change within the company. Thus leading to improved demand for the company products.

Q7

I will build commitment for change within the company through training of all the team about the sales and operations planning process. The training will result in imparting the team with the necessary skills and knowledge about the proposed changes. Thus this will contributes towards their commitment towards the change training is vital since it will contribute towards minimization of resistance to change among the employee who is prevalent within the organization (Gardner, 2018). Formulation of policies to act as a guide towards the implementation of change while pinpointing the repercussion for noncompliance will contribute towards compliance among the team within the organizations. Finally, I will ensure that there exist effective communication channels within the company tailored towards ensuring effective implementations (Rokonuzzaman, 2018). Effective communication contributes towards minimization of any form of misunderstanding, confusion, etc. thus leading to commitment among the team.

Conclusion

The implementation of a sales and operations planning process within the company is vital since it acts as a source of competitive edge. The company hence, should focus on rectifying any drawbacks in this process. This is because it is strategic oriented based. Thus it will contribute towards the attainment of the strategic goals of the company in the competitive environment.