14 Ecommerce Marketing Strategies Your Business Should Be Using

14 Ecommerce Marketing Strategies Your Business Should Be Using

There are plenty of challenges for an e-commerce business to stand in the market. If you are an e-commerce brand, it is recommended to plan some best marketing strategies to flourish your brand to the next level. While working in the digital landscape, anybody can compare the prices quickly on Google and compare the products deals.

Decide the sales cycle

Every brand is unique with a different target audience. Based on certain factors like customers demand, likings try to define the sales cycle process. Based on this cycle, you can decide the next strategy. To identify the sales cycle, you need to understand and research market trends. How long it will take to convert your enquiry to a potential customer. Once you have all the data, you can plan for the next strategy.

Optimize your website for search

SEO –Search Engine Optimization is still a key player in the market. Your site should have a better SEO rank with fully optimized product pages. Keyword research is essential for SEO ranking. Try to have better SEO for your website. There are best guides in the market for tips and tricks with SEO.

Boost the Product visualization

Consumers don’t spend much time reading the texts associated with your product. However, a good and influencing visual may attract more consumers. If you use some specific strategies for exceptional visualization for your items, it attracts more consumers. You can add tools like Zoom, pop-up, rollover etc . also you can use 3D technology for raising customer engagement and enhance the customer shopping experience.

Use product videos

Videos are no necessary for all products; but if you can show or demonstrate something about the products, it is beneficial to attract the customers. A survey says that more than 80% of consumers are more attracted to videos and animations. So a perfect use of video supporting the product will enhance the customer experience.

Add product reviews

Research says that more than 80% of people trust online reviews and feedbacks. Most of the time, user trust in the reviews and get influenced by the decisions. So in the e-commerce business, reviews and feedbacks are critical, you can’t skip it. You can take the help of many online plugins for Shopify and WordPress for easy customer review uploads for your product pages.

Guest post

Adding a guest post is another way to attract the new audience to your website. You can extend the brand reach by adding blogs, articles and other publications to put the information about the product and can attract the consumers to your site.

Content Marketing

It is nothing but blogging, article and press release writing for your brand. It also includes some e-books, e-magazines to encourage your consumer for purchase. Content marketing is a very useful and practical mean to attract potential customers.

Your blog should promote the new link for your product which ultimately attract the customers to your website.

Use advanced product filtering.

The consumer should get the required product quickly is a primary factor for e-commerce shopping. Most of the e-commerce sites have a vast inventory but not advanced filter search. People have less time to search the products by navigating through the entire list. It is recommended to use advanced cutting edge technology for filtering. Consumers get converted to potential customers by the effortless search.

Use of Social Media Marketing

Social media marketing is a free channel to reach and build your target audience. This social media marketing helps you to connect the new potential users. Facebook, Instagram, Pinterest should be focused more on increasing e-commerce business. Instead of concentrating endlessly, promote your products with customer engagements. You can market your products using social media marketing channels and reach a potential audience within a short time.

Email Marketing

It is also one of the useful marketing tools to reach customers. You can embed great visuals and copywriting in email and deliver it to the target audience. Personalized emails are more impactful to attract consumers. Automated email marketing tools are useful and beneficial for the increase in demand.

Google Adwords

Google Adwords gives you the option to target the specific keywords for effective bidding of relevant searches. These Ads are displayed based on the search keywords. Google Adwords help you to connect with actively searching users. It is recommended to take the help of experts in the Google Adwords for getting maximum benefits from Google Adwords. Spending on the Google Adwords with right strategy plan gives you higher profits.

Checkout Process

This is one of the most ignored factors in e-commerce. People usually don’t spend much time to think on the checkout process; however, it is the most crucial aspect of your e-commerce website. Your customer is spending enough time to search and select the right product, so he/she would expect a smooth checkout. Your checkout process should be as easy as possible with stable operations. It is recommended to collect everything on the single page during the check out process. It should have significant sections like shipping information, billing address and mode of payment.

Retargeting

A survey says that more than 90% of users won’t get converted into potential customers during their first visit. It is essential to retarget your audience again and again. One of a great way is to run the retargeting ads. You can also retarget your public by email marketing and Google Adwords.

Deliver flexibly

Many times customers are interested in your product; however, don’t get the delivery at his/her doorstep. People want to get the instant or quick delivery of their product at the same time it should have other delivery options like a change of address, office address option, home delivery options and fast or urgent delivery options as well. The more you improve the delivery pattern, the more you attract potential customers.