Effects of advertising on women.

Effects of advertising on women.

Introduction.

Advertising has been defined in different ways in the business environment.  In business, advertising refers to any activity undertaken by business organizations with an aim of increasing their sales. It is meant to inform members about the existence of a new product in the market, it is also used for reminding the population that the same product they have been using still exists in the market and that they should go on and purchase it. Advertising is also meant to persuade the potential customers  about a product in terms of its quality dimensions and considerations. It is therefore a process which is aimed at increasing the sale volume of any product and it has a cost factor. There is a relationship between the  advertising business and the media. The media acts as advertising agencies who perform the work of advertising but on payment terms. The media plays a very critical role in designing the product requirements which are  likely to influence and persuade the potential customers . Advertisement is impersonal in that, it is meant to reach many people at the same time and its speed and effectiveness depends with the amount of cash paid to the advertising agencies like the media. The media therefore plays a very critical role in the whole process. Advertisement is usually paid for. A certain amount of cash must be incurred by those businesses with that mandate of adverting.

We are living in an environment and comprises of an age inundated with advertising. The  whole  process  ranges from  commercial methods as in the case with a television to posters which are mostly found hanging on buses and other places where the population of people is not a big deal.  We are always opening ads to confirm if there is anything burning , we keep on opening magazines  to read with some ulterior motives and if doesn’t plant a smile on the face, we go ahead to visit the internet where we get the freedom to view all what we need, as per our wish.  All these exposures have significant   influence on us, either psychologically or mentally.  Women have been found to be more vulnerable  when it comes to the advertising due to the nature  of the items being advertised. In this context, we are therefore going to discuss the effect of adverting on women.  The following are hence the shortcomings of advertising on women:

Advertising has made women to dress provocatively.

Most of the major item  advertised in the media to women  is clothing,. Anyone who is a fan of the fashion industry  which is one of the major leading market in the adverting industry. All these commercial  advertisements makes women, girs and other ladies to evelop a negative feeling towards them and consequently this makes them to lose their self esteem. They therefore tend to copy then impossible wears which have been even edited by he computer and this finally lands them in to this this mess. This is a negative practice and when one starts it at the early  age, she then grows tobe an irresponsible person who  can be the laughing stock of the community.

Advertising makes women to engage in careless sexual behaviours.

Most of stuffs which are circulating on the media portrays men as extra masculine and women as hyper feminine and thin.  This will make each gender to crave to improve its condition by using all the means available and even to maintain the shapes and body postures. The feeling of being masculinity makes men attracted to women and feel that they  can fit to any group. Women on the other hand will feel that there is that equality between them and men and this will make them interact and then engage in uncontrolled sexual behaviour. The impact of this is more intense on women and therefore the feeling of being the best in satisfying men will give them a stronger will to continue with the same behaviour and finally they lose they trust from the society, this is a very bad reputation because  it lowers the self  esteem of women in the society. Women are the sources of the nation, and they give birth to thge society also. It is therefore crucial for them to safequard their dignities by avoiding those occasions which are likely to make them get in to those perplexing situations.

Advertising can lead to women enganging in over -exertion and  the gym in order to attain a perfect body weight.

Research has recently shown that the main wishes for adolescent girls is to remain thin and fit in their bodies. Today, the women are facing a huge dilemma in safequarding the femininity. They therefore  engange in gym so as to ensure that their bodies are maintained in a postiure which is attractive to men and also to their peer friends. On the televisions, women are always glorifying those omages which ae aiming at advertising on the body postures and sizes of such women. In order to copy it, women have been using various madicines whose best features lasts for a very short while.  Due to the lack of knowledge by the women to mantain the status quo, they end up losing their original and beautiful natural bodies which becomes deformed, like a scarecrow. The effects of this are paramount.  It will first paralyse their self esteem , feeling of being isolated and depression. This is a major challage especially in America.

Advertising tends to restrain women to stryreotypical gender roles.

The role of women are usually poltrayed  through advertising., which are stereotypes. Women are poltryaed as creatures whose main duties rotates over the household chores. They are given the role of cleaning, caretakers of children,  drugs and clothing, all which are thought to be not mens’ choices.  Many articles are reinforcing the traditional  feminine stereotypes of gender roles where women are viewed as caretakers. This is a very negative branding on women roles and it affects them psychologically by making them feel that they are inferior infront of men and especially in the society, which lowers their self esteem.  It is however clear that, there is equality between both men and women interms of their roles in the society. Consequently, what a man can do, a woman can do more better.

In cognitive ability, advertising depicts women as inferior infront of men.

It is quite often that in advertisements, men are always shown holding very high ranks as compared to women.  The social class of men is far aheadof those of women and this is much streangthened by the media though  advertising. Advertisements are also placing women as stay – at –home creatures and whose roles have not been diversified. Women are therefore not viewed as creatures who can assist in the growth of economy. although men are considered to be the highest in the social class as compred to women, there is also a drive by the media advertising that women should be independent from men , something which is acting as a go down to women. Also, there is a continous advertisemrnts that women should not make decisions which csn be considered paramount to the societal growth and developemt. This has tremendously affected  women in that, their psychology and gender has been lowered as a result of advertising.

Advertising has lowered the political position of women in the country.

It is clear that women are seen as creatures who cannot lead. Many are the times whereby when there is a summit where leaders from various continents are meeting, the media always keeps women backwards.  Men are always viewed as the ones to play that critical  role of leading and making sound decisions which can be tantamount to the economic growth of a country,  even during debates  involves government heads from various states, women views are not usually put in to consideration due to the fact that there is the though that they may not yield a mega point which can be written down for development purposes. It is therefore clear that women have been depicted to be submissive creatures

advertising has not only poltrayed negative impacts only to women but also its useful to them. Women are termed as fast learners and therefore through advertising, women have taken that opportunity to use adveetising and more so through the media as a tool for conducting trade.  Most of these trade activities are conducted globally following the major advancements in technology. Women are therefore in a position to transact with others from  other countries and this contributes greatly towards the expansion of the countrys’ economies, contrallay to the stereotypical placement of women  on the economic line.  With advertising,  women have come up with phillathrapic movements all which are aimed at  safequarding and uplifting the welfre of the girl child in the society.   This has therefore acted as a tool of shinning light on the significance of equality between men and women in yh country.

Conclusion

In conclusion, advertising plays a critical role in shaping the culture of a country. Theought advertising, gender roles between men and women are distinguished and this fosters unity and respect between these two antagonistic groups. Advertising also acts as an informing tool to what is happening both in the countrys’ economy as well as its demographic considerations.  Since most of the advertising tasks are done by the media which acts as the advertising agencies, they should stop violating the status of both men and women. Advertising media should not use their rights to bombard women and poitray them as inferior. This is misuse of power and therefore should be discouranged.  Lets all joing hands to place women on the same ceiling as men.