5 Essential Reasons you should be using a Responsive Website Design

5 Essential Reasons you should be using a Responsive Website Design

Responsive website designs adapt the website to the device used and provide the best possible user experience. The design will provide an optimal experience on any device, be it a mobile, laptop, or tablet, regardless of the screen size. Responsive web design means separate versions of a website for different devices are not needed.

The need for responsive website design was felt more when people started using mobiles to access their content. It was thought that website designs needed to have more flexible layouts. In these busy times, people access their content on the go, and they mostly use their smartphones for that purpose. So it has become necessary to optimize your website for small devices like the mobile.

One main advantage of such a design is that the site loads fast and the display does not get distorted. You also do not have to keep adjusting the size to view the content on the site. Such a design provides a consistent, responsive experience to the user. An efficient website management company will see that your website design is responsive and adjusts itself as per the devices used.

A key benefit of responsive designs is that your content will be shared more on social media if you use responsive designs. This kind of sharing will provide you with more publicity and generate more traffic to your site leading to increased conversions. More social media sharing will also increase your search engine rankings indirectly since search engines become aware of any increase in search demands or user engagement.

Let us look at five main advantages provided by responsive website designs:

1. Increased traffic from mobile user: Recent studies show that mobile users form more than 50% of the traffic to websites. It, therefore, becomes necessary for website management companies to design websites that display optimally on the small screens of mobiles. The user should not have to experience distorted images or have any other issues that will ruin his experience. Mobile users are the main visitors of any site, and therefore, it is necessary to provide them with an optimal experience. Responsive web designs will draw more mobile users to the website and in the long run, will help to improve the product sales and profits.
2. Lower cost and website maintenance: Developing a responsive website is a cheaper alternative compared to designing a website exclusively for mobile or any other device. You may have to spend more initially for making a responsive design, but if you look at the bigger picture, you will be spending a lot less on maintenance costs. Using two versions of a website is more expensive than having a responsive web design. Exclusive designs for mobiles requires more support and testing, whereas responsive designs employ standardized testing methods for providing excellent viewer experience. Having separate websites for each device also leads to many expenses like different content creation, separate design teams, etc.
3. Provides a seamless user experience: A responsive website design will offer an excellent user experience which will lead to their spending more time on your site. The main reason for this is they do not have to keep adjusting the size by zooming or pinching. If they had to keep doing that all the time, they would leave your site quickly. A responsive design will keep adapting to the changes in screen size and resolution, and the user will find it easy to access menus and buttons or to perform any other task. Their positive experience will make them refer more visitors to your site, increasing your business and revenues.
4. Adapts easily to the screen size: Earlier, users found it difficult to view their content on mobiles, and they always had to keep adjusting the layout and sizes, which was not a pleasant experience. All this has improved with responsive website designs, which easily adjusts the layout and screen size and allows you to view the text and images with the best possible resolution and sharpness.
5. Improves your SEO efforts: More people realize the significance of a responsive website design for search engine optimization. The main benefit of a single responsive design for all devices is the avoidance of duplicating content, which is one of the primary causes of negative ranking by search engines. People who have separate sites for mobiles find it very tough to handle problems created by duplicate content. The advantage of responsive design is you can write a single URL for viewing the content, whichever be the device. A responsive website also results in improved bounce rates and better backlinks which lead to improved search rankings. A website that is optimized for mobiles is always ranked higher by search engines like Google. A responsive design makes visitors revisit your site since it loads and responds quickly. A site that loads up fast always gets higher rankings.

As a website management company, we offer services, such as website backups, website security, hosting, WordPress updates, updating content, adding portfolios, Woocommerce website updates, etc. at affordable prices. We allow you to focus on other areas of your business by our efficient WordPress website management. We keep updating your content and your software so that you can retain your customers and also attract more visitors to your site. WordPress has new releases almost every month, and we provide the latest updates so that you can keep up with the competition.

We provide a responsive website design that will engage the users and extend their stay on the site. Responsive sites are an essential component of all SEO strategies since browsing the web on mobiles has become the first choice for all users. Search engines are partial to websites, which have a responsive design and are fully optimized for smartphone users. So, using a responsive website design should be the top-most priority in your SEO plan.