SUSTAINABILITY PROFILE OF ADIDAS in FRANCE
Adidas operates in France; Paris. It has shown a higher rate of sustainability as it integrated into eco-friendly programs in all activities from production, material outsourcing, manufacturing, and marketing the products in France market. Currently, in France, the Adidas is joining the company’s target if producing pairs of shoes from recycled ocean plastics as it partnered with Parley for the oceans; the goal is 11 million shoes. Parley products a brand is made of a waste that has been collected through partner organizations in the risk of coastal regions. The marine debris is recycled and turned to new products such as footwear
Key drivers covered in cases Study
1) Collaborate with policymakers and allies in the industry. UN climate Neutral Now-estimate the company emissions have made this company get fully involved in sustainability. Adidas got interested in supporting the climate change issue; it has been involved with innovation and incorporated the idea of producing products that they are capable of reusing again in the future to be recycled and get back in the market as new products.
2) Initiatives, sustainable Apparel coalition, has been a more significant motivation towards making the word durable through manufacturing the apparel and footwear that are eco-friendly and encouraging low greenhouse gases in France. The presence of such a clean environment ion France has made the company to operate with a lot of care and protection of the environment.
3) Business for innovative climate and energy policy member BICEP, this has encouraged the company to work towards making the climate and energy utilization with sustainability as it is a goal of BICEP. It, therefore, has empowered the company to remain focused towards improving its performance in the region and thus operating towards the France sustainable community expectation.
4) Customers are looking for more brands that are environmentally friendly –This has motivated the company towards meeting the client’s needs and expectations in the market. In France market, this condition has created a room for the Adidas company to make new models and brands that are eco-friendly and associated with little environmental pollution or harm issues.
5) History of International conferences on sustainability – France hosted the Paris accord on climate change. It became common in the region that Paris is, and France generally is useful in climate change mitigation. Any business operating in the area should make sure it keeps the country free from Greenhouse gas emissions.
The measure of matrices
Adidas measures the progress through just assessing the progress on implementation and integration of programs aimed at achieving sustainability in profits, planet, and people. Interestingly the only method used by the Adidas company to identify progress is done by just making analysis ion the company sales and the overall activities in the production and the sales report.Adidas is working towards ensuring that I meet the needs of the current population while saving the planet and at the same time, ensuring that there is progress in making profits in its business operations.
Adidas Future Sustainability Plans
Ø To recycle polyester in Adidas products by the year 2024
Ø Futurecraft .loop a 100% recycle shoe coming in 2021 it is focusing on eco-friendliness
Ø Focus on eco-friendliness with creative approaches to material sourcing to production and reduce energy and material needed during manufacturing
Ø Running shoe made to be remade future craft loop by 2021
Ø All shoes made from reusable thermoplastic polyurethane do not use glue
Ø Develop approaches to addressing water efficiency and quality
Ø Reduced absolute energy consumption and CO2 emissions clean energy
Ø In supply chain works close to suppliers to energy efficiency
References
Moore .K,( 2019). Adidas RampsUp Sustainability Efforts With Increased Focus on Recycled Materials retrie ved from https://www.adweek.com/brand-marketing/adidas-ramps-up-sustainability-efforts/