Haunted Attraction Focus Group (Fright Zone)

Haunted Attraction Focus Group (Fright Zone)

1. “Welcome ladies and gentlemen, I am the moderator in today’s market research, and with me is my assistant. The focus of this focus moderator is to determine the opinion of the consumers using a sample of the populations. The basis of this research is to determine the features that will be used in the haunted attraction. This event needs to take into account what the people want an aspect that will increase the chances of creating the required features in it.  We want to know what your views are about haunted attraction and how it can be improved. There are different other researchers like this going on across the state.  You have all been selected based on your prior engagement with extension programs as well as being residents of this state. The session will be recorded. You will all be in our first name basis; a name card has been placed in your tables to help identify each of you.”
2. (Sit in groups of 2) “Let’s start by getting to know a little about each other, everyone, please state your names and where you come from, as well as a little about yourself.” (There are 10 participants, and each of them is asked to tell short experiences in a haunted attraction. The participants are then asked to try and remember each other names and places of origin as a fun activity to measure their level of concentrations (Arsel, 2017). This icebreaker is meant to acquaint the learners with the process as well as ease them into the activity at hand.)
3. “Let’s begin by forts answering simple questions about haunted attractions. Most of you have attended at least one of these events. The focus of this research is to ascertain what the people prefer in the event as well as the implications of the event in the first place. Some of the questions that you are expected to answer include; (Remember to answer honestly and to the best of your knowledge)

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• What do you like about haunted attractions?
• Why do people pay to be scared?
• What was your best experience in a haunted attraction?
• What was your worst experience in a hunted attraction?
• How often do you attend the haunted attraction?
• What to you disliked about the event?
• What do you need to be changed from the haunted attraction?
• What aspects of the haunted attractions should be added based on current trends?
• What do the majority of the people in your neighborhood think about haunted attraction?”

(The majority of the respondents like the haunted attractions due to the fear it illicit that helps them come to terms with it. Being scared comes with hopelessness; however, haunted houses help the people come to terms with what they fear most hence get a chance to face it (Clasen et al., 2019) )

2. (The participants will answer this survey to the best of their knowledge; they are encouraged to the right down the first answer that comes to their mind. The answers are open-ended to ensure that no single answer is regarded as the right answer (Arsel, 2017)) “The participants will take a survey that will either be in the form of questionnaires or short interview with the moderator. Once you have answered all the questions, you will find discus among yourselves why some solutions are different while others are similar.”
3. “You all need to take turns and select photos that relate to your experience, thoughts, and feeling about a haunted attraction. This requires all of you to participate through joining the photos with emotions that are generated with each. The photos are all based on haunted stories, aspects that are found in haunted houses. The photos will then be compiled to come up with ideas on what to include in the haunted attractions.”

• (The suggestions put forward by the participants from the survey were diverse. The three best suggestions will have to be voted in by the participants.) “Ladies and gentlemen, for this last exercise, I would like to put forward the three best suggestions that you selected to be incorporated into the year-round haunted attractions. The three suggestions have been label with the letters AA, BB, and CC, as shown in the whiteboard. (The white board was used to illustrate instructions). All you have to do is confirm the choice you want to vote for and its labels and writhen in the piece of paper which I will collect momentarily.”

References

Arsel, Z. (2017). Asking questions with reflexive focus: A tutorial on designing and conducting interviews. Journal of Consumer Research, 44(4), 939-948.

Clasen, M., Andersen, M., & Schjoedt, U. (2019). Adrenaline junkies and white-knucklers: A quantitative study of fear management in haunted house visitors. Poetics, 73, 61-71.