establishing better human resource management practices in an organization

establishing better human resource management practices in an organization

Abstract

The purpose of this paper is to investigate and establish better human resource management practices in an organization. Brunt Hotels is trying to set up new hotels in France, and the have to lay down a structure in their human resource to avoid failures in their new market place (Armstrong & Taylor, 2020). Human resource management is key to any organization as it determines how employees can provide better services to a company and how customers can be managed, for instance, customer acquisition, retention, and loyalty; thus, human resource management is fundamental.

Introduction

Brunt Hotels refer to a group of hotels in the UK that specialize in hotel services, lodging, and accommodation for long-distance travelers. Brunt Hotels have expanded their services to various locations in the UK and London. The estimated number of hotels in the UK is 60 and 20 in London. The visionary leadership of Brunt Hotels has turned the small and growing institution into a significant investment that generates enormous income every year.

Brunt Hotels is trying to set up its hotels in France. This is a new market for Brunt Hotels, and they expect to face new challenges. To go around this challenge, they have decided to lay down procedures for the successful deployment of their hotels in the new market. In achieving this, the company has to follow the well laid down procedure failure to which they will have a total failure in their new venture. Brunt Hotels will encounter several challenges in France. They will include; dealing with social cultural differences considering the fact France has diverse cultures. Competition from already established hotels will also be a challenge as customer acquisition is a challenge to many companies. Another challenge to expect is communication barriers especially for the relocated employees considering the fact that 30% of the employees will be relocated from the UK. To go around these challenges a good marketing plan should be established.

Process involved in the initial set up of Brant Hotels

There are several procedures to be followed for the initial set up of the Brant Hotels. The process involves setting up a meeting of the executive thereby discussing the following. Clarifying the purpose of the new set up. Its purpose is to arrive at a shared purpose of expression. The next step is defining initial roles, this builds a structure that creates the capacity for action. The other step is to assign people to specific roles thus enhancing personal responsibility. The next step is to capture the project, this marks the beginning of the purposeful action of clarity. The last step in this phase is the establishment of a tactical and governance work process to ensure continuity. This whole process will ensure a successful initial set up of Brant Hotels.

Objectives to accomplish for Brant Hotels set up

There are several objectives to accomplish for the initial set up of Brant Hotels. They include; Maintaining profitability, employee training, and maintenance of their productivity, provisioning of excellent customer service, employee attraction and retention, establishing a sustainable growth, maintaining the mission and core values of the company, maintaining a healthy cash flow, dealing with change in the market place, and lastly staying ahead of the competition.

A plan for innovation and exemplary customer service

An innovation plan involves coming up with new ideas and recognizing opportunities for competitive advantage in the market place. There are five steps involved in setting up an innovation plan. They include creating distinctions where what the customer wants is defined. Step 2 entails mapping it out where a main focus on the idea is established. Step 3 is the curve out time which involves critical thinking in terms of creativity and innovation. Step 4 involves investing in a project management tool that will map out who does what, when and elimination of risks associated with the project. The last and final stage is the test innovation in the market place. In which a small group of loyal customers are identified to support your existing product hence are not afraid to give honest feedback.

Human resource initiatives for the maximum performance of Brant Hotels

There are 6 performance initiatives the Brand Hotels should adopt for its maximum performance. They include; establishing and communicating objectives and goals of Brant Hotels. The second initiative is the utilization of the performance management software’s which can streamline the Brant Hotels strategy. The third initiative is offering frequent performance feedback, especially to its employees. The fourth initiative is the use of peer to peer reviews which allows core workers to praise each other hence fostering performance. The use of preemptive management and recognition also foster maximum performance. Last but least is the setting up of frequent meetings to discuss outcomes and results of performance.

Cross-cultural training program

Cross-cultural misunderstanding can lead to the destruction of business relationships hence a proper cross-cultural training should be undertaken. Here are the questions to be considered, are your expatriate staff comfortable working and communicating within a culturally diverse environment like France? How comfortable are they to adapt to the French style of communication? (Gerhart & Wright, 2015). How well can they deal with conflict or negotiations with individuals here in France? All employees should be able to comply with the questions above at the end of the training. There are several dimensions in the cross-cultural training which every employee should know. They include social relations where a brief historical background is outlined. People in the society should be identified as cultural values and beliefs and traditions should also be identified. Relationship building should also be conducted lastly do’s and don’ts should also be identified. Another dimension is establishing business relationships between employees and the customers in which it entails knowing the economy, knowing the business hierarchy and protocol, proper knowledge on the business culture and values, management styles and working practices and finally identifying the dos and don’ts of the business context. Lastly, the team building dimension outlines the following understanding of the cross-cultural framework in general. Learning about the cultural differences, recognizing and avoiding cross-cultural misunderstanding and evaluating your own cultural differences effect on communication.