A COFFEE TRUCK BUSINESS PLAN

A COFFEE TRUCK BUSINESS PLAN

                                                                          EXECUTIVE SUMMARY

While doing the research about the coffee truck business, I used primary research; that is all I was able to research truck business alone. Most of the sources I relied on are documents, photography as well as reading novels that talk about coffee truck.have you collected your data? The main target of the business is the internal  market; my major customers will be people within our nation. Basically, I would target people within my country because if I give them the best service, they will be able to market my business hence making it easier for me when dayI also starts several businesses in another country.The 4ps of marketing of my business includes: Promotion, product, price, and place

Product, in my business products, is goods; coffee is the main product that is planning to be selling, it is a friendly product that is used when people are tired and when they want to be refreshed. It makes people be jovial and stay awake when you use it.

Pricing: When setting the price of my product, I will first consider the nature of the economy when there is a favorable economy them the price will go high bet in case the economy is good the price will be low as a way of encouraging people to come and taste our product. The average price for a medium gap of coffee will be $ 20

Place: the rea of distribution will matter a lot. That is, I would consider the distance, the time used, and the time spent in delivering coffee to our customers. However, as a business person, I would be willing to distribute coffee drinks from one location to another to make my customers feel much comfortable.

Promotion: My business will be easily promoted through the use of social media. For instance, when Facebook to advertise my business, it will not cost me more funds, and the number of students will be very high. I would ensure that many people can easily access our websites to make it easier for them to look for my business. My U.S.P.s is media mail, and I prefer it because it sends information first to my clients and its very cheap way of communicating. My customers benefit from media mil because they can get information at the right time, and they get a chance of communicating easily on issues they think are not going in the business. Through media mail, we are in a better position to tell our customers the product that we have and the new products as they arise in the market. Customers will buy my products because they are of high quality and quantity, and it has a fair price. My business will have a unique way of distributing products. For instance , my team and I will take products to the place where clients request,we will offer a  free distribution cost, and we will ensure that our products are not exposed. In other words, we will cover our products to ensures that our clients get quality goods.

FINANCES

The approximate amount I will start a business with is $200000.The source of my capital will be from savings, friends contribution and bank will lend me a 50% loan of the business capital.

Coffee truck business

Starts up cost table for the first 3-6 months

Expenses item                    USD

Salaries and wages

Payroll expenses

Furniture

Supplies expenses

Inventory

Advertising

Utilities

Licenses/permits

Insurance

Accountant’s fees

Business plan expenses

Training expenses

Navigation development

Other expenses

Total expenses    200,000

In one year, I expect to have approximately $4000000, where $200000 will be used in paying out of the expenses of employees and businesses as well. The approximate price of the products for one year will be 100000.

Breakeven point= fixed cost.

Price –variable cost

Fixed cost=400000

Variable cost    =200,000

Price=100000

B.E.P =400,000

200000-100000

=400000

100000

B.E.P. 4units

A break-even point occurs when loss and profit are equal. Break-even –point is a point where the total revenue ie, equal t total expenses; in other words, it is a point where the company produces a similar amount in revenues and expenses during the process of manufacturing or at the period of accounting. This means that at the breakthrough the period, the company did not make any profit, and it did not experience any loss. Therefore for my business plan, the company will start making a profit when the company will start having more than four units.

CONCLUSION

The above information presented on the coffee truck business plan shows that there is a need for an individual or organization to have a plan before commencing any business.    Coffee truck business, if well planned and organized, can create more job opportunities for employees. The essay has given me an opportunity to connect a good business where I will be able to offer a job to many learned youths.

Reference

Gonçalves, C., and Zylbersztajn, D., 2020. Business history and challenges for coffee cooperatives in Brazil: The case of Cooxupé Cooperative. Coffee Consumption and Industry Strategies in Brazil (pp. 203-228). Woodhead Publishing.

Ferreira, J., and Ferreira, C., 2020. From the grounds up the coffee shop industry and the circular economy _.

Huynh, An. “Business plan for a coffee shop.” (2019).

Allesina, G., Pedrazzi, S., Allegretti, F., and Tartarini, P., 2017. Spent coffee grounds as a heat source for coffee roasting plants: Experimental validation and case study. Applied Thermal Engineering, 126, pp.730-736.

Mohammed, A.A., and Ahmad, S.Z., 2019. Café2Go: a struggle to build a local brand and stay ahead. Emerald Emerging Markets Case Studies.

Rahman, J.A., 2019. SPATIAL ANALYSIS ON LOCAL FOOD TRUCK IN KL. Journal of Architecture, Planning and Construction Management, 9(1).

Ferreira, J., & Ferreira, C. (2020). From the grounds up the coffee shop industry and the circular economy _.